The Internet and social media platforms were in their infancy in 2008. Hardly anyone could have envisioned the future of the internet at that time. With the emergence of the internet, technology, and social media platforms, consumers have
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Konnect Insights Blogs - Sentiment Analysis
SENTIMENT ANALYSIS: WHY IS IT IMPORTANT FROM A BRAND’s PERSPECTIVE?
Whether it is a small brand or a big franchise, it is never easy to track how your customers feel about your brand. What do your consumers think of your product or service you are offering, what is
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Sentiment Analysis: Reading Your Consumer’s Mind
Nowadays, brands and businesses are closer to their customers than ever before. Thanks primarily to social media giants like Facebook, Twitter, Instagram, which allows people to voice their opinion about anything and everything, whether good or bad. Take
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