Marketing has always believed that the best marketing technique is getting the audience to talk about your brand or product, called the word of mouth publicity. Many businesses focus primarily on creating a customer-centric brand to cater to its audience’s tastes and preferences. But in the modern world, just having a product that customers like
With the COVID-19 pandemic doing its rounds, mobile advertising is one of the best ways to bring your brand to light. As per a recent study by Quoracreative, 62% of users access the internet with their smartphones, scrolling through websites and social media platforms, and engaging with creative content & campaigns. Clearly, there is a
In this age of incessant information and push notifications, digital well being is more than just a trending hashtag. It is a way of achieving a perfect balance between our physical and digital life by controlling our daily exposure to screen time. Interaction with the virtual world and the endless quest for acceptance and appreciation
When it comes to B2B marketing, the multiple avenues available can make the task quite overwhelming. Whatever the approach, a B2B marketing strategy has to be both persuasive and compelling. The marketing effort has to survive often the long-drawn stages of building up product awareness, product consideration, and ultimately beat stiff competition to go past
Catherine Fisher once said that walls have ears. The earlier generations referred to the physical aspect of it, but the modern age refers to the digital walls too. What a customer is doing online can give businesses a lot of insight about the individual and his tastes & preferences. It’s not about a handful of
What are the major keywords which drive advertising sentiments on Instagram? Cutting across all ages, it’s Instant Inspiration. The ability to inspire awe through breathtaking pictures drives traffic of 500 million users on this social media platform. You can’t simply scroll across something uniquely beautiful without pausing by to admire and appreciate. In terms of
Marketing is filled with instances of bloopers and embarrassing mistakes that have often ended up in terrible failure. Let’s take Coca-Cola for example. After a magnanimous success in the 40s to 60s, they saw a decline in sales and attributed it to the change of taste and introduced a sweeter version of the original taste
There are always those special guests in a party who love to talk on and on about the highs and lows in life, recent achievements and out of the world, unique experiences which they feel should be shared. There are also the ones who keep tabs on what people are talking about, the hub and
LinkedIn has established itself as the leader for B2B content marketing. LinkedIn officially states that nearly 97% of B2B marketers use LinkedIn as their primary content marketing tool. This number is justified as nearly 50 million companies are registered in LinkedIn and a B2B marketer has to look no further than LinkedIn to market their