Advertisers nowadays consider calculating ROI (return on investment) is one of the essential parameters of PPC marketing. On the other hand, many of the advertisers still manage their campaigns without targeting ROI goals. But there has been a change in the mindset of the advertisers; lately, they have already started to optimize their search ads
As a small business owner acquiring new customers for your business is pretty consistently a top priority and local SEO is the most effective strategy to do. Local SEO is Search Engine Optimization (SEO) for local businesses. Local SEO is the process of optimizing your website and your online presence so that when people searching
In this age of digital media, customers are like demigods. Every brand has to listen to their consumers, have a look into their problems and come up with a unique solution and if you don’t, you might just lose them forever. Knowing about the different types of consumers who are constantly talking about your brand
Have you ever thought of what is the point of having a good website if no one ever sees it? What is the point of paying more for advertisements, if the people that go on to your website never convert? What is the point of marketing to people interested in your product they can’t afford
In the early 2000s the scenario was completely different where content marketing was not that important, but today online marketing has bridged a big gap and the behavior of the people changed since then. In a nutshell, the internet is now the ruler! Not even a single person will trust a product, service or brand
Social media plays a vital role in the success of the online businesses today. Apart from making the business popular among the users, social media also helps the business owners to get insights into the activities of their competitors. Here is when the social media listening tools come handy for them. Why do you need
Thanks to the development of technology, businesses all around the globe are today being able to leverage the power of social media to their advantage. Even for Business-to-Business interactions that help in increasing profitability, the role of social media is immensely vital. Therefore, monitoring the social media channels plays an equally important part to drive
YouTube is one of the most popular choice when it comes to watching videos and sharing them with others. 1 billion 300 million people watch YouTube daily with 300 hours of video uploaded to YouTube every minute! Almost 5 billion videos are watched on Youtube every single day. But out of all these people who
It’s no secret that video content is on the rise. By 2019, video content will be the driving factor behind 85% of search traffic. Major social networks have been adding live streaming functionalities to drive revenue and strengthen their hold on social media users. Whether it’s Snapchat, Instagram, or Facebook, video content on social media is what marketers