Reading Time: 6 minutes The secret to revamping a firm is automation. The global pandemic has affected every conceivable industry, highlighting how quickly technology is being adopted. Automation combines artificial intelligence (AI), machine learning, and robotics. It handles time-consuming, repetitive tasks we’d
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Reading Time: 5 minutes Niche marketing is focused on a smaller, defined market within the expansive consumerism market. Broad marketing strategies are often preferable because they require less effort and capital. Niche markets can be based on interests, demographics, or other customer
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Reading Time: 6 minutes We face many risks if our content is sent directly to our audience. Before publishing and distributing the information, we must edit and fact-check it. When reading thoughtless, inaccurate material, readers lose interest or become upset. Furthermore, unpublishing
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Reading Time: 7 minutes It has been discussed how crucial crisis management is and how it affects brand reputation. Questions remain unanswered about what, why, and how to influence a brand’s reputation over time. According to Factiva, McKinsey Crisis Response analysis, and
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Reading Time: 7 minutes Relationship marketing is a subset of Customer Relationship Management (CRM) that focuses on long-term customer engagement and client loyalty rather than short-term goals such as customer acquisition and individual sales. The purpose of relationship marketing (or customer relationship
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