Simple, sleek, and engaging – that’s the mantra the best brands in the digital space follow today. With hundreds of processes, techniques, systems, and strategies, it’s difficult to ascertain a single way of marketing effectively. However, there is one specific strategy that has distinguished itself from this crowd, especially in the last year or so
One of the coolest marketing trends to take over social media currently is using augmented reality (AR) filters. What began as a fun idea, has now taken over the marketing world with a bang. Brands have started using filters to promote products, create hype and increase recognition among people. Filters are fun and easy to
Stories sell because everyone loves to hear a great story. But whether it’s a product or a service, today’s fast-paced world allows the commodity to sell only if it is marketed with a story. As children, weren’t we always captivated by stories? Therefore, one of the best ways to catch a person’s attention is by
Customer Experience, or CX, is a necessary consideration for every company. Your customers’ experience when they deal with your company is an important determinant of whether they will be one-time or loyal customers. At the same time, CX also decides whether these customers will recommend your company to other people, generating favourable word-of-mouth. The quality
Instagram is the modern-day means to brand communication and marketing. With an excellent built-in tracking system, Instagram allows businesses to track every move made by a user or consumer on a brand’s profile – and these actions contribute to a “trust score”. What is an Instagram Trust Score? With the growing reliance on the digital