Are ads more effective than organic Advertising is an effective way of promoting an organization. There are dozens of companies competing with each other and proving their worth to increase their brand awareness, website traffic, and sales. And what could be a better way than advertising? Through advertising, people get to know about different companies thriving in the market
Over time, marketing has changed a lot of faces owing to the plethora of channels that are available to reach the target audience. Gone are the days when companies paid for hoardings, newspaper ads, or TV ads. Well, they are not obsolete yet, but the digital landscape has changed the way people consume information about
One thing that keeps the digital marketers worrying is to select the best measurements for getting metrics. When you can count every click and scroll, the hesitant marketer could quickly develop analysis paralysis. If it sounds similar to you, you can consider the online measurements like charting a map while exploring. It will record where you
Perhaps yes. We are not sure if we can give you an accurate answer to this question as there is a paucity of verified up-to-date data on blogs, bloggers and blogging. A figure predicted by Statista (an online portal for statistics) suggests, in the United States, 31.7 million bloggers will be active in 2020, posting
Earlier, marketers complained that there was never any data to back up their targeting efforts. They either approached the process ad hoc or used surveys (market research) to collect data from the market in an effort to make the process as scientific as possible. In fact, today, in the age of big data, surveys are
Google My Business (GMB) is an online tool that allows businesses to mark their presence in search engines and other apps like maps. When businesses are effortless to be discovered online, it lets customers locate them without much ado. Being a free tool, it gives freedom for business to expand its market, no matter what the size of the
Advertisers nowadays consider calculating ROI (return on investment) is one of the essential parameters of PPC marketing. On the other hand, many of the advertisers still manage their campaigns without targeting ROI goals. But there has been a change in the mindset of the advertisers; lately, they have already started to optimize their search ads
As a small business owner acquiring new customers for your business is pretty consistently a top priority and local SEO is the most effective strategy to do. Local SEO is Search Engine Optimization (SEO) for local businesses. Local SEO is the process of optimizing your website and your online presence so that when people searching
In this age of digital media, customers are like demigods. Every brand has to listen to their consumers, have a look into their problems and come up with a unique solution and if you don’t, you might just lose them forever. Knowing about the different types of consumers who are constantly talking about your brand