Instagram is the modern-day means to brand communication and marketing. With an excellent built-in tracking system, Instagram allows businesses to track every move made by a user or consumer on a brand’s profile – and these actions contribute to a “trust score”. What is an Instagram Trust Score? With the growing reliance on the digital
“Customer is king.” Whether it’s a digital or a physical platform, this adage stands true to the test of evolving times. Even today, as the world has moved to the digital space, making sure that customers are happy is the only way for a business to survive. This is why most companies invest in ensuring
Video marketing has been gaining momentum for the past few years. It is not hard to notice why video is so popular these days. It is an easy-to-digest format that saves us from the overwhelming textual information available online. As per Tech Crunch, around 1 billion hours of YouTube videos are watched worldwide every day.
Content marketing has evolved over the last few years tremendously – there was a time when content marketing was not given much importance. Now, you cannot operate your online presence or digital business without it. There are various ways in which a marketer can undertake a content marketing strategy. One of the best ways to
Social listening is a popular marketing buzzword that you hear a lot these days – and for a good reason. Consumer insights are at the heart of every successful marketing strategy. Thus, it is important to understand your target audience, your market, and the essence of your brand to optimise your marketing and customer engagement