With the online landscape becoming larger and larger every day, it has become imperative for brands to manage their reputations online. The online space in the form of social media sites, YouTube, web searches, and many other platforms
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Konnect Insights Blogs - Blogs
Big Data without the right processing is too much data to handle
Big Data refers to large volumes of data, complex and fast, that cannot be processed using traditional methods. Since the early 2000s, more companies began to store, access, and analyze data for improved business intelligence. The concept of
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Why Do You Need a Social Media Analytics Tool Instead of Native Platforms for Social Media Analytics?
If you are supporting the marketing team or running your own business, one thing you cannot live without is social media. What started as a mere medium to connect with friends and family has become a platform for
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Some insights you can draw using social listening for your PR team
If you are working with or in a PR team, you know exactly how important and nerve-racking it is to maintain a positive brand reputation. And with the rise of social media, one single comment can bring down
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5 metrics you need to track to understand your brand’s influence
Tracking and monitoring your brand influence is a fundamental part of your digital marketing strategy. A brand’s influence is determined by the effort you put in to expand your brand presence and refine your brand identity. So how
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