About Us: Understanding the ROI of Social Media Listening tools is not an easy task, especially for those who are using Listening and analytics tools for the first time in their organization. However, the good news is that the 12 mins that you spend reading this article will be a good start to the process.
On a day when it’s officially allowed and perfectly legal to scare the living daylights out of people all over the world, we look at 6 social media practices that can be a living nightmare. Not providing customer service on social Companies who are guilty of no customer service or bad customer service traits often face
Every organization is likely to encounter reputational issues with differing degrees of seriousness in the world of social media, but the key to efficient crisis communications is remembering that information is power. Brands that are able to recover from a crisis with their reputations most intact are the ones who are most prepared for the very worst.
Real-time social analytics provides insights into campaigns focused on engaging target audiences on timely topics and events while they are actually happening. These real-time opportunities, enabled by the development of social media and other instant communication technology, can be leveraged by brands as a way to get an edge on their competitors. Social media is
It is said, if you’re not engaged in social listening, you’re creating your business strategy with blinders on. You’re missing out on mountains of actionable insights from real people talking about you or your industry. So, if you don’t care about social listening, you don’t really care about your customers, and that’s just bad business.
The importance of social networks is growing continually and over the last decade, social media channels have since established themselves as important marketing channels for brands and businesses. The online reputation of a brand is no longer dependent on their owned content only. It’s also influenced by earned content from other sources while the lines
When it comes to resolving customer issues and giving them superlative service it has been a topic of debate whether Social CRM scores over Telephonic support. Here is how each can improve the customer’s life. Social CRM attempts to engage with the customer in a more direct, one-to-one fashion. It is the use of social
This is a small change, but a big move for us. 140 was an arbitrary choice based on the 160 character SMS limit. Proud of how thoughtful the team has been in solving a real problem people have when trying to tweet. And at the same time maintaining our brevity, speed, and essence! https://t.co/TuHj51MsTu —
Twitter user who is also a developer going by the alias Devesh Logendran has kicked up a storm in twitterati. He has discovered a hidden, experimental tweetstorm feature in Twitter’s Android app. This feature would let users to draft threads ahead of time in its entirety before pushing send — whereupon the messages would publish as