Real-time social analytics provides insights into campaigns focused on engaging target audiences on timely topics and events while they are actually happening. These real-time opportunities, enabled by the development of social media and other instant communication technology, can be leveraged by brands as a way to get an edge on their competitors. Social media is
It is said, if you’re not engaged in social listening, you’re creating your business strategy with blinders on. You’re missing out on mountains of actionable insights from real people talking about you or your industry. So, if you don’t care about social listening, you don’t really care about your customers, and that’s just bad business.
The importance of social networks is growing continually and over the last decade, social media channels have since established themselves as important marketing channels for brands and businesses. The online reputation of a brand is no longer dependent on their owned content only. It’s also influenced by earned content from other sources while the lines
When it comes to resolving customer issues and giving them superlative service it has been a topic of debate whether Social CRM scores over Telephonic support. Here is how each can improve the customer’s life. Social CRM attempts to engage with the customer in a more direct, one-to-one fashion. It is the use of social
This is a small change, but a big move for us. 140 was an arbitrary choice based on the 160 character SMS limit. Proud of how thoughtful the team has been in solving a real problem people have when trying to tweet. And at the same time maintaining our brevity, speed, and essence! https://t.co/TuHj51MsTu —
Twitter user who is also a developer going by the alias Devesh Logendran has kicked up a storm in twitterati. He has discovered a hidden, experimental tweetstorm feature in Twitter’s Android app. This feature would let users to draft threads ahead of time in its entirety before pushing send — whereupon the messages would publish as
Kaun Banega Crorepati, the show that changed Indian television forever, has been winning hearts since seventeen years now, yet its magic refuses to wane away. The recent ratings have once again proved that people will never get bored of watching Amitabh Bachchan on their screens quizzing contestants, and interacting with his computerji, and saying ‘lock
Nine months after demonetisation, with almost 99 per cent of the banned notes back into the system and the economy gripped by slowdown, there are questions being raised and answers still being sought. The former Governor of the Reserve Bank of India, Raghuram Rajan, has said that if a decision such as this turns out
Tax dodging is one of the current problems in the society. The Government earlier had taken serious steps to curb this but might have failed on certain grounds. India has millions of users on social media platforms. So the government took a new step to scrutinize the profile of users of Facebook, Instagram, and Twitter