Reading Time: 7 minutes Why interact with people on social media? However, we define engagement as signing a petition, purchasing a ticket, donating, joining a conversation, etc. The ultimate goal of driving traffic to the website or another platform, like Facebook, is
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Reading Time: 6 minutes Customers are the king of the market; without their presence, a market can’t survive. Thus, it is essential to successfully leverage the customer’s buying cycle to rule the market. As a company, an efficacious understanding of the customer
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Reading Time: 7 minutes What asset is the most valuable to your company? Your offerings? Your list of clients? These are all crucial, but our recommendation would be: your staff. Every day, they contribute their talent and wisdom to the table and
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Reading Time: 7 minutes Your brand is your voice. Through it, you are trying to tell your story to the masses. And the success of your brand depends on how attractive your story is. Content marketing, or making your brand hold your
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Reading Time: 7 minutes Working “with sales teams” is no longer a part of marketing. Marketing is sales in the current corporate environment. The ability to influence potential customers and persuade people to pick one brand over another is no longer merely
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