Social media is ever-changing – or should we say, ever-updating. Imagine, just when you got the sizes for uploading posts right, the social media platform you’re using changed their size profile, making your post pixelated! As a marketer or social media enthusiast, the one thing you need to be aware of is sizes when uploading
Simple, sleek, and engaging – that’s the mantra the best brands in the digital space follow today. With hundreds of processes, techniques, systems, and strategies, it’s difficult to ascertain a single way of marketing effectively. However, there is one specific strategy that has distinguished itself from this crowd, especially in the last year or so
One of the coolest marketing trends to take over social media currently is using augmented reality (AR) filters. What began as a fun idea, has now taken over the marketing world with a bang. Brands have started using filters to promote products, create hype and increase recognition among people. Filters are fun and easy to
Stories sell because everyone loves to hear a great story. But whether it’s a product or a service, today’s fast-paced world allows the commodity to sell only if it is marketed with a story. As children, weren’t we always captivated by stories? Therefore, one of the best ways to catch a person’s attention is by
Customer Experience, or CX, is a necessary consideration for every company. Your customers’ experience when they deal with your company is an important determinant of whether they will be one-time or loyal customers. At the same time, CX also decides whether these customers will recommend your company to other people, generating favourable word-of-mouth. The quality