Marketing has always believed that the best marketing technique is getting the audience to talk about your brand or product, called the word of mouth publicity. Many businesses focus primarily on creating a customer-centric brand to cater to its audience’s tastes and preferences. But in the modern world, just having a product that customers like
With the COVID-19 pandemic doing its rounds, mobile advertising is one of the best ways to bring your brand to light. As per a recent study by Quoracreative, 62% of users access the internet with their smartphones, scrolling through websites and social media platforms, and engaging with creative content & campaigns. Clearly, there is a
In this age of incessant information and push notifications, digital well being is more than just a trending hashtag. It is a way of achieving a perfect balance between our physical and digital life by controlling our daily exposure to screen time. Interaction with the virtual world and the endless quest for acceptance and appreciation
When it comes to B2B marketing, the multiple avenues available can make the task quite overwhelming. Whatever the approach, a B2B marketing strategy has to be both persuasive and compelling. The marketing effort has to survive often the long-drawn stages of building up product awareness, product consideration, and ultimately beat stiff competition to go past
Catherine Fisher once said that walls have ears. The earlier generations referred to the physical aspect of it, but the modern age refers to the digital walls too. What a customer is doing online can give businesses a lot of insight about the individual and his tastes & preferences. It’s not about a handful of