Instagram is one of the most popular social networks in use today. The official mobile apps for iOS and Android devices allow users to capture or upload photos and videos plus interact with all their followers and users they follow themselves. The free Instagram app is designed for taking, editing and sharing images on mobile phones,
The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence; using all these insights to know your customers better and improve your marketing
Brands today need to focus on the networks that are going to be most beneficial to them. Almost always, Facebook ends up at least in the top 3 networks to be on, and a look at any web analytics, show Facebook as one of the top social referrers. A Facebook Page is the backbone of
Online reputation management is the process of tracking, monitoring and ultimately eliminating negative social media material about a brand to improve its name or standing. If done properly, social media reputation management builds a brand’s credibility to customers, which strengthens their trust in the brand. But there has been many a goof-up, many a brand
Social media analytics – and in particular social listening – can help companies in all industries shape and refine their communication strategy, whether they’re marketing movies, makeup or machinery. Today, social media has become a part and parcel of everyday life and it is not only for the high-end products that people turn to social
While it may be difficult for brands to control every conversation across the whole web, with the right Social Intelligence tools and a Social Media Command Center, they can strategically interact with consumers and achieve business results. A Social Media Command Centre is a dedicated feature or mode within your Social Listening tool that lets
Video is shifting and shaping the world of marketing more than ever in 2017. Video today is a vital part of any content strategy that wants to taste success. Research shows that 46% of consumers confirm they made a purchase after watching a branded social video. That stat is supported by the reality that YouTube
Brands that want to advertise on Snapchat now have even more Creative Partners to help them build ads for the app’s signature vertical video format. Recently Snapchat has announced the addition of 14 new partners to its network of companies, thereby tripling the number of companies it has certified as official “Creative Partners.” Snapchat aims
An infographic tells a comprehensive story through the use of text and images. Infographics present facts and figures, but they also teach and connect with readers in some way. The best infographics take complicated information and break it down into a visual message that is more comprehensible and relevant for the reader. Reading text is