It has become critical for brands to build a sound reputation and large following on social media. Once everyone starts talking about your brand on these platforms, that’s when you have accomplished a high brand awareness. Customers these days believe in sharing their brand experiences, good or bad, on social media, blogs or discussion forums.
Gone are the days when social media marketing was an option. Be it an apparel brand or an insurance provider – social media marketing is just as integral to every industry. According to statistics, in 2020, over 50% of India’s population accessed social media. The relevance of social media has enhanced globally. A recent media
Netflix has become a household name across the globe, and we all use the platform to stream our favorite movies and TV shows. If you’re spending an evening at home binge-watching your favorite show or watching a movie with a group of friends, Netflix is your perfect companion. Netflix is one of the most popular
The worst year of recent human history is about to get over, and though we might not be feeling fully festive yet, the holiday season is near the corner, and it is only going to get better from here. The new normal has been accepted slowly and steadily, and everyone is looking to add some
Social listening has been the key component of the marketing technology stack for quite some time now. The entire landscape of social listening has been evolving continuously with new tools, greater adoption and its growing applications across business units. In this article, we will review some of the latest social listening trends that every marketer