Marketing has always believed that the best marketing technique is getting the audience to talk about your brand or product, called the word of mouth publicity. Many businesses focus primarily on creating a customer-centric brand to cater to its audience’s tastes and preferences. But in the modern world, just having a product that customers like
LinkedIn has established itself as the leader for B2B content marketing. LinkedIn officially states that nearly 97% of B2B marketers use LinkedIn as their primary content marketing tool. This number is justified as nearly 50 million companies are registered in LinkedIn and a B2B marketer has to look no further than LinkedIn to market their
Where there is a brand or a business, the crisis will follow. It is inevitable. No matter how well equipped you are, a crisis lingers around looking for ways to get you, and badly enough to wipe out decades of hard work. Only strong communication can abet us to handle such situations. And social media