Google My Business (GMB) is an online tool that allows businesses to mark their presence in search engines and other apps like maps. When businesses are effortless to be discovered online, it lets customers locate them without much ado. Being a free tool, it gives freedom for business to expand its market, no matter what the size of the
The ever-so-sweet dose of social media- one can just never get enough of it!! From sharing special moments via photographs (Given that those tons of filters are great motivator too!) to weaving thoughts and posting them on your stories/posts to hogging major limelight by sharing quick updates, social media platforms cater to varied audiences. And
Apparently, there is a joke among computer hardware manufacturers that, by the time a computer ships out of the warehouse for distribution and delivery, it becomes obsolete. The point is, technology is changing so fast these days that very little can be considered state-of-the-art. In the world of digital marketing, philosophy is somewhat similar. What
The business landscape becomes hypercompetitive after every fiscal quarter, compelling companies and enterprises in being fiercer with newer marketing strategies. To nurture their customer relations and build stronger, larger customer bases, every modern-day business considers enhancing their marketing efforts with the help of technology. What is Marketing Technology? Marketing technology, otherwise known as MarTech, is
In his best-selling book ‘Business @ the Speed of Thought: Succeeding in the Digital Economy’, Bill Gates had written, “Your most unhappy customers are your greatest source of learning.” With this statement, he inspired businesses all over the world to introspect and re-invent their marketing and customer service practices in order to create and implement
The thriving online business sector is composed of hundreds of thousands of e-commerce businesses. It is led by brands such as Amazon and Alibaba globally and Amazon and Flipkart in India. Worldwide, retail e-commerce sales amounted to US$3.53 trillion in 2019 according to Statista, a leading provider of market and consumer data. However, competition is
Be it Google or be it Facebook, both these giants have been a big fan of changing their algorithm now and then to make their platforms better, smarter and faster. Google released a huge update to its algorithm called BERT (rolled out worldwide on December 9th), which stands for Bi-directional Encoder Representations from Transformers. Google,
Predicting the future is never easy when it comes to PPC. If you consider the last one year, the paid advertising industry has seen a lot of developments from Google (18 updates in the last quarter of 2019 only), Facebook and Microsoft Advertising. As innovation continues to grow in PPC advertising, here are a few