Google My Business (GMB) is an online tool that allows businesses to mark their presence in search engines and other apps like maps. When businesses are effortless to be discovered online, it lets customers locate them without much ado.
Being a free tool, it gives freedom for business to expand its market, no matter what the size of the business is. This is a comprehensive guide that will help you zero in on your business profile in Google to wow more customers.
How GMB can benefit your business?
The Economic Times has found a provocative stat that three out of four shoppers find a business online, and seven out of 10 indeed make an online purchase. Just by classifying your business profile in GMB, you will be visible to customers across the globe.
Besides, there are ample benefits you could receive as a small business with a GMB profile. Some of which are listed below:
- Managing Information
Seemingly, anyone who would like to buy a product or service will read the reviews. Google found that 35 to 45% more people chose a business that has complete information such as location, phone number, driving instructions, and clear pictures. GMB is one such free tool, helps in managing information like Google Maps, Searches, working hours, website, and street address.
People turn to online help when they need to find solutions in a less complicated and affordable way. Bright Local, a marketing firm situated in London, found that 91% of people read online reviews before purchase, and 84% likely trust a personal recommendation. So, for every positive review, there is an increase in the leads for your business. GMB provides a wonderful panel for your customers to leave positive reviews about your business.
- Interact with customers
Good customer interaction is the best sales strategy because existing customers are your brand ambassadors. With GMB, you can provide various options for your customers to stay in touch with you. Chatroom facility is available to message your customers while posts and events can be updated through the posts’ column. There is also a booking button that helps your customers place orders right away.
Keeping business away from personal is also easy in the case of GMB. Certain apps like Allo apps will filter your business messages sent through GMB from your personal messages. This way, your inbox will not be flooded with too many business messages through GMB.
Q&A feature is yet another awesomesauce creation of GMB. It allows the customers to know exactly what you do and how you do. This helps you save time addressing queries rather than concentrating on mainline business.
- Expand your market
Market expansion is a giant leap for small and medium scale business. A decade ago, the global reach of businesses was possible over a long time of hard work. Today, with the help of search engine optimization, we can expand our business globally in just a few clicks. Optimizing Google My Business profile plays a major role in it. By managing your Google My Business alongside other social media activities will help you mark milestones in a wider market.
Google My Business essentially lists your business under the Google social platform that is dedicatedly designed for a business listing. Time is money; in business, every minute is an investment. Let your investment be right in creating revenue. Just by creating a simple profile in GMB with all the right details, statistics say there is a 30% chance of an increase in sales.
- Economic Times, “ What is Google My Business and why your business needs it”
- About Google My Business
- How to Optimise Your Google My Business Listing