Almost no marketing meeting can end without the unwelcomed discussion that usually starts with ‘How will this bring in ROI?’. Needless to say, it is not a great way to end an exciting and fruitful marketing discussion if you don’t have your ROI plans clear in your head. Many marketers are often under this misconception
We are living in the era of e-commerce and online transactions, where almost every product or service is purchased online. Designing the UI (User Interface) for better UX (User Experience) is one of the essential components of an e-commerce website because every time you enter your desired store, you expect a quality visit. In
Where there is a brand or a business, the crisis will follow. It is inevitable. No matter how well equipped you are, a crisis lingers around looking for ways to get you, and badly enough to wipe out decades of hard work. Only strong communication can abet us to handle such situations. And social media
Practice social distancing, not customer distancing! Businesses across the world are following it up rigorously across all possible channels, to stay relevant during the corona inflicted lockdown. With major economies across the world forecast to go into a tailspin amidst a prolonged global slump, it’s a fight for survival among major brands across all industry
What is data-driven content? 81% of brands could go extinct because they don’t create relevant content and can’t offer personalized discounts, says a 2019 report published by the Havas group. It is surprising how data analytics has become the secret sauce to the success of most businesses today. “What is data-driven content?” you may ask.
Does the statement ‘reach your customers where they are’ right a bell? If yes, you are probably not averse to know that in the digital age, a successful brand is one that can reach customers on the platform of their choice. Gone are the days when consumers came to the brand; the 21st century is
World over, we are facing a tumulus situation and businesses of all sizes across geographies face a tough road ahead. With the increasing cost of customer acquisition and decreasing new-user growth, companies must rethink their marketing strategy and goals. However, this is an excellent opportunity to create a customer-centric approach, that can help not just