We are living in the era of e-commerce and online transactions, where almost every product or service is purchased online. Designing the UI (User Interface) for better UX (User Experience) is one of the essential components of an e-commerce website because every time you enter your desired store, you expect a quality visit. In case, a particular product or item becomes hard for your customers to search, the customers will hop into another website with an easy pick and buy.
So, for those who are new to these terms, User Experience (UX) is something that defines how a user feels while interacting with any particular application or system. User Interface (UI) deals with designing the section where the human & system interaction takes place. This may include appearance (such as look and style of the front-end system), display screens, menus & forms, multimedia, and quality, etc. As per the statistical report published by Forbes, there is a rise in intentional and strategic user experience conversion rates by 400%. Hence, user experience is considered a major influencer as well as a key tool that gives more visits of a user to your website.
Since users cannot touch or feel any particular item while going through online products, they prefer to go to physical shops for buying. This disadvantage can be reduced to some extent by enhancing the UI and UX for the e-commerce system. Investing the money for building a good UI and UX for your e-commerce system will be a good decision if you wish to amaze and influence your online customers to comfortably surf through every product as well as make your users understand the wide variety of products you are catering.
Usually, companies like Amazon, Alibaba, Flipkart, eBay, and other such e-commerce websites do not try to design the UI on their own. Usually, a team of experts will be hired to design such UI and UX for the e-commerce systems. So, to develop an e-commerce website, it is very crucial to implement a proper UI design as well as a UX element, so that your online market store can fill the gap making your customer approach your shop for iterative purchases.
Some standard behavior of a good UI and UX is putting simpler and easy-to-understand descriptions associated with the products or company description, zoom-in view of the product as well as clicking the product from multiple directions, or listing all the features, etc. for better user comfort. Research has found that 70% of users look at those lists having bullets while only 55% look at those lists without bullets.
Now, let us go through some other critical elements that are vital for an e-commerce system.
The very first glimpse: “The first impression is the best impression”- A bitter truth because the user will either like your system or will discard it after a small surf. Hence, it is essential to give them a broader view. Getting a good impression for the first time from any user is possible only if the website has a well-sorted UI/UX design. A good impression comes when it is easy for your customers to click any ‘x’ product and get another alternative (as a recommended substitute) stitched along with it either of the same company or different. Hence, it is your home page and searches experience that will imprint something good at the very first glance.
Filtering the collection: User tendencies and choices can be guided by showcasing the collection of items with filters. Top e-commerce websites feature their popular collections in a grid view by analyzing the past experience of the customer. Here is an example of an e-commerce site that shows its top collections and brands (of t-shirts) on the very first page of the t-shirt category.
Easy navigation of choices: Another popular feature that can be incorporated in your e-commerce site to make your user feel more comfortable while surfing the varieties of the collection is by using a side panel having multiple filters of different categories (such as the colour, size, brand, price, etc.) This will ease the search and will make rich UX.
A system that brings back users: Most successful companies do not rely on first-time visitors for their online business. Hence, these customers and users need to be groomed for making them purchase your product. These customers can be those who already paid for an earlier item, bounced users, cart and wish-list users also. A UI/UX with new offers, contests, discounts, cashback, and free shipping offers with countdown timers can attract more customers.
Showcase credibility & customer ratings: It is another essential UI/UX component to feature and showcase the testimonials. An e-commerce website with product ratings and reviews can help gain trust, and your customers can witness the credibility of the experienced users.
UI/UX for mobile: E-commerce websites also provide mobile-friendly applications to broaden the range of customers. It has been found that 52% of customers are less likely to get engaged because of poor mobile experience. So, a proper app with sorted UI/UX can also give a nice exposure to the customers.
Hence, from the overall perspective, we can say that it is essential to have a good UI/UX for e-commerce sites to flourish.