Reading Time: 4 minutes In the digital age, marketers and entrepreneurs alike are faced with a barrage of tasks. In all fields, and especially those that are intrinsically connected to the digital world, it pays off to keep effective tools at hand.
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Reading Time: 3 minutes In the time taken to read this statement, millions of customers from different parts of the world have mentioned brands and companies on social media. According to research, 50% of market researchers used social listening for improving their
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Reading Time: 4 minutes Social listening allows brands to monitor, analyse and reply to conversations about them online across social media, websites, blogs, and several other platforms. These conversations may be centred around specific keywords, topics, brands, and phrases. Brands use insights
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Reading Time: 3 minutes Businesses find the need to be present wherever their consumers are, and most consumers, in this digital day and age, are found on their mobile phones. People spend a considerable amount of time each day on their mobile
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Reading Time: 3 minutes Blogging is the new Marketing. With a substantial shift towards the digital world, most companies have started using blogging and content strategies to increase their worth in the market. From using social media channels to increasing brand recognition,
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