Businesses find the need to be present wherever their consumers are, and most consumers, in this digital day and age, are found on their mobile phones. People spend a considerable amount of time each day on their mobile phones. Whether it be to surf the internet, go through their social media, get some work done, or just look at the scores.

It has become essential to have a mobile marketing strategy in place for your business today. It will help you stay one step ahead of your competitors and keep your business relevant in these times and age. Mobile marketing has seen rapid growth in the past year and this growth is here to stay.

Modern marketers should make the most of this channel to reach their customers. To understand the impact and significance of mobile marketing, let’s look at some trends that drive this marketing niche.

M-Commerce

While smartphones have been a popular online shopping method for quite a few years, the coronavirus pandemic gave this trend a major boost. Businesses noted that people started using their mobile phones as a primary tool for almost all e-commerce transactions.

Marketers can expect this trend of mobile shopping to continue even in 2021 as people have become accustomed to the ease of purchasing items online through their mobiles. To leverage this increase in e-commerce growth, businesses are advised to optimize their websites for mobile and do away with any barriers that may hinder customers from shopping on their website through a phone.

AI and automation

Most businesses today target customers through mobile advertisements; however, are these ads relevant to the customers? To find what the customer wants and then place those advertisements intelligently is a business leverage that AI and automation provides. It has the capability of ascertaining the customers’ browsing patterns, geographic location and other aspects before placing ads or promoting products and services.
AI tools provide marketers with numerous sets of valuable user data, which provides them with the opportunity to personalize messages and increase ROI (return on investment). These tools can also help with other marketing aspects such as email marketing, content management, social media management, and customer service, amongst other functions.

Video content

The consumption of video content is at an all-time high. Various factors, such as people spending more time at home, the availability of various online video content, and the boom of OTT platforms are responsible for this increase in video content consumption. Most people today prefer watching a video over reading a blog or any other form of content. This has forced businesses to shift their attention towards producing video content that their target audience would be interested in.

This type of content can be more engaging and entertaining while being equally informational. The recent increase in YouTube influencers who come up with unboxing videos, user guides, or even simple review videos, gives people the feeling of a connection with the individual and part of a community, thereby making this format more attractive.

Voice search

The increase in virtual assistants’ use in everyday life has led businesses to incorporate voice search into their marketing plans. Voice search has transformed the way people search for information regarding different topics. It is a simpler method, efficient, faster than typing, and, we’ve got to admit, a little fascinating.

It is time businesses optimize their content for voice search. One example of content optimization would be to provide content in an informal tone as people speak to their virtual assistants as they would to a person.

Chatbots

Almost any website a person visits today has a chatbot. Chatbots are extremely helpful and significantly improve business functions by making automated calls, directing customers to solutions, and answering social media and website questions, among other functions. They mimic the way a human employee would interact with customers through AI and pre-programmed scripts.

Chatbots provide 24/7 assistance to customers, thereby significantly improving customer satisfaction while reducing additional support staff’s overhead costs. Other than simply answering customers’ queries, chatbots also fulfill specific requirements of customers, which creates more opportunities for the business.

Conclusion

The increase in the number of people using mobile phones and the subsequent increase in the amount of time people use their mobile phones in a day are two obvious reasons businesses need to incorporate a mobile marketing strategy into their 2021 plans.

A mobile phone is an all-in-one gadget that people use to perform a multitude of tasks. This is why marketers must leverage the multi-functionality of mobile phones to reach more customers. Study these trends and more to understand how they can efficiently match your customers’ requirements and help your business grow.

Tags: Artificial Intelligence, Chat bots, Content Marketing, Content Marketing Strategy, Digital Marketing, Digital Marketing Trends, E-commerce, E-Commerce Marketing, Marketing Technology, Marketing Tools, marketing trends, Mobile marketing, OTT, Social Listening, social media trends, Video Marketing, video trends, Voice Search