Reading Time: 8 minutes Social listening has been the key component of the marketing technology stack for quite some time now. The entire landscape of social listening has been evolving continuously with new tools, greater adoption and its growing applications across business
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Reading Time: 3 minutes Video is the most promoted content on social media. Gone are the days when text and image posts used to dominate our feeds. The rise of video-first formats like video-centric Snapchat Stories, Vines’ 6-second entertainment, Instagram Reels, and
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Reading Time: 4 minutes Social media in 2020 is a platform where curated content accompanied by trending hashtags change by the hour. Among the different formats of well-curated content on your newsfeeds, short videos have emerged as the most effective and engaging
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Reading Time: 4 minutes There are numerous online tools and methods that help companies keep a tab on their competitors. Competitive analysis helps to understand the approach of the competition and even learn from them. However, it is not always essential to
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Reading Time: 4 minutes The COVID-19 outbreak affected the entire world and brought a temporary pause to several operations. The situation for many was comparative to the 2008 financial crisis. Businesses were forced to shut operations or manage with limited resources and
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