Reading Time: 3 minutes Social distancing being the new normal in the pandemic-stricken economy around the globe, businesses are finding innovative ways to connect with their audiences, today. From several marketing tools available, Webinar empowers marketers to invest in two-way real-time communication
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Reading Time: 3 minutes India is famous as the land of festivals. Because of its rich cultural diversity, every culture has its distinct festival calendar that runs throughout the year. Ganesh Chaturthi, Holi, Diwali, Eid, Christmas, Onam, Durga Puja, Baisakhi…the list is
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Reading Time: 4 minutes Meme marketing has emerged as one of the most potent forms of social media marketing strategies. While in-your-face advertisements are often ignored, it’s tough to scroll by something hilarious on social media feeds. We all love to share
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Reading Time: 6 minutes What is required in a crisis is transparent, to-the-point, concise, and timely communication. Organizations need to set realistic expectations for communication, and then communicate as early, and as often, as possible. Of course, the idea is not to
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Reading Time: 4 minutes Life, as we know, came to a screeching halt due to the COVID-19 induced pandemic. With people cooped up inside their homes, nations looking at slowing economic growth and businesses driving down their costs, marketers are looking at a
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