Reading Time: 6 minutes It is every marketer’s wishful thinking to be able to understand the exact needs of every prospect and position offerings accordingly. With literally an explosion in the amount of consumer data that is being generated every second, deep
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Reading Time: 4 minutes We have all been there! The team works relentlessly on the content of an email that has to be marketed, every detail is intricately placed, sentences are polished time and again. You hit the ‘send’ button and take
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Reading Time: 4 minutes In a modern-day lifestyle, social media is focused on creating connectivity and nurturing bonds. With close to 4 billion users worldwide, social media is currently the most vibrant marketplace. Brands are investing big in bonding with customers across
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Reading Time: 4 minutes As the world embraces a more digital lifestyle, connection with your audience through digital marketing channels is critical for any business. With the changes that have ushered in since the pandemic, brands are leveraging marketing communications to connect
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Reading Time: 3 minutes Social media is a reflection of collective aspirations and individual choices. If not who we are, it reflects who we want to be. The dynamic walls on our screens reflect the content we want to see as a
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