We have all been there!
The team works relentlessly on the content of an email that has to be marketed, every detail is intricately placed, sentences are polished time and again. You hit the ‘send’ button and take a sigh of relief. However, when you look at the email stats, all you see is a discouraging response!
Did you know?
In the year 2019 alone, over 293.6 billion emails were sent and received every day!
Your email was one of them, and it is tinier than a drop in the ocean. How do you make this drop significant? Well, read on!
When it comes to cliches, they are not only unengaging but are also significantly damaging to the goodwill of your business. Thus, it is important to evolve, adapt, and break down the stereotypical and hypothetical walls!
Following are a few non-cliche tips to ace email marketing:
- Clickbait is not really a bait!
Click baits are one of the oldest tricks in the book, but not everything old is gold! You are not fooling anyone by using clickbait like, “Important message”, “Warning”, etc. You are not only driving away traffic but are also coming across as a massy brand without any concern for your educated audience.
- Quit being robotic
The world of marketing is evolving, and it should come as no surprise that the audience is more inclined towards partnering with a brand that understands them. This is why it is important that you make your emails highly personal in nature. A personal email has a 50% higher chance of being opened.
Address the email directly to the audience; use the word “you” and tailor the email content specific to a group of the target audience.
Know that numbers never lie!
Did you know? The average ROI that can be expected on a $1 investment in email marketing is around $42! That’s huge!
Also, did you know that 82% of people are more likely to open a welcome email?
Did you know? More than 49% of customers actually look forward to receiving emails from their favourite brands
Point being, use the numbers to turn the odds in your favour. Do thorough research on various statistics of email marketing and plan your next email accordingly. With a strong email marketing strategy in place, success is not far away!
- Have you considered adding videos?
A video in an email increases the click rate by 300%. Capitalise on this opportunity. Make engaging, even if short, videos to connect with your audience. While the video must engage your audience, it must also inform. A quality video is bound to facilitate your goal achievement!
- Market to who matters and market with what matters
Over 80% of companies are known to disseminate content organically, which means that email marketing is one of the best ways to market your content! Choose your group and market to them. Market about your brand, your beliefs, and whatever you want to. Ensure that you market in good faith!
- There are good days and bad days!
There is such a thing as good days when it comes to email marketings. There are good hours even. Tuesday morning, Thursday evenings and Sunday nights are times when people check their email more often. If your email is sent during these days or hours, you will see that they rank higher, and hence, have a higher chance of being clicked or opened. Dive in your insights and understand what day and hours work bets for your brand.
- Stay in trend
You do not want to be a traditional brand with a highly formal approach. The audience of today is more evolved and appreciates good humour, interactive language, and an easy approach towards a brand. Make use of emojis, quote the recent affairs with your take on it, address issues, and ensure that you are heard!
What are the benefits of email marketing?
- Increased targeted marketing.
- Boosting brand awareness.
- Strengthening brand loyalty.
- All of the above.
Ans: e) All of the above!
Now that you have a fair idea of what you can do with email marketing, plan a strategy, roll up your sleeves, and email market your brand like never before!
All the best!
Tags: Email, Email Marketing, Market, Marketing, Marketing Tips