The world of social media is exhaustive and can be confusing to wade into. There are innumerable social media metrics to track, and, to add to the problem, a new important metric seems to be created every week. A company cannot do great marketing without useful data. It becomes increasingly difficult to know your progress
Every business aims to do whatever they can to get the most out of every penny, and every second they spend on their marketing and lead campaigns. Managing time and money in our personal lives is another thing, but it’s becoming easier to optimise time and money in our professional lives. Thanks to the new
End-of-season sale (EOSS) is every bargain shopper’s dream. Every year, retailers offer discounts on items associated with the past season to make room for the upcoming season’s stock. Unlike unplanned and unanticipated flash sales, these sales enable bargain shoppers to plan and take full advantage of the discounts on offer. Prevailing levels of high inflation
In the early year 2020 when the World Health Organization declared COVID-19 as a global pandemic and many of the workforce packed their laptops to start working from home, little did they know that the year would bring anticipation and speculations about what the post-COVID-19 world would look like. While the socio-economic impact would vary
We have all been there! The team works relentlessly on the content of an email that has to be marketed, every detail is intricately placed, sentences are polished time and again. You hit the ‘send’ button and take a sigh of relief. However, when you look at the email stats, all you see is a