Reading Time: 7 minutes Businesses today invest heavily in sales and marketing initiatives and enjoy great success. However, such an approach inevitably falls short of adding long-lasting value. They neglect an essential factor for sustainable business growth – customer experience. A good
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Reading Time: 7 minutes In recent years, businesses have realized that they need customer relationship management (CRM) software to achieve their goals. And why not? CRM software is used in sales, marketing, and service organizations to provide comprehensive client data, which helps
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Reading Time: 4 minutes Recall the last time you had a poor experience as a customer – feels sad. Now also recall the time when you had a great customer experience – feels amazing. Positive CX is vital for the growth of
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Reading Time: 3 minutes How effectively do social media processes enhance customer service? A pivotal aspect of effective customer service lies in addressing customers’ grievances or queries quickly and satisfactorily. However, with the advent of social media, an increasing number of people
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Reading Time: 3 minutes Customer Experience or CX is the ubiquitous term in business these days. Today, many companies are getting serious about investing more resources into building a solid customer experience. The term “customer experience” and “customer service” are often confused
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