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Konnect Insights Blogs - Marketing

MARKETING LESSONS TO LEARN FROM NETFLIX

November 26, 2020 by admin

Reading Time: 3 minutes Netflix has become a household name across the globe, and we all use the platform to stream our favorite movies and TV shows. If you’re spending an evening at home binge-watching your favorite show or watching a movie

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WHY WERE THESE CAMPAIGNS A HIT IN THE PANDEMIC?

October 7, 2020 by admin

Reading Time: 4 minutes The COVID-19 outbreak affected the entire world and brought a temporary pause to several operations. The situation for many was comparative to the 2008 financial crisis.  Businesses were forced to shut operations or manage with limited resources and

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POST-COVID MARKETING: ARE YOU PREPARED?

October 1, 2020 by admin

Reading Time: 3 minutes In the early year 2020 when the World Health Organization declared COVID-19 as a global pandemic and many of the workforce packed their laptops to start working from home, little did they know that the year would bring

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4 NOTEWORTHY MARKETING TRENDS DURING THE PANDEMIC

August 25, 2020 by admin

Reading Time: 4 minutes Life, as we know, came to a screeching halt due to the COVID-19 induced pandemic. With people cooped up inside their homes, nations looking at slowing economic growth and businesses driving down their costs, marketers are looking at a

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HOW TO AVOID TONE-DEAF MARKETING IN YOUR COMMUNICATIONS

July 30, 2020 by admin

Reading Time: 4 minutes As the world embraces a more digital lifestyle, connection with your audience through digital marketing channels is critical for any business. With the changes that have ushered in since the pandemic, brands are leveraging marketing communications to connect

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