Netflix has become a household name across the globe, and we all use the platform to stream our favorite movies and TV shows. If you’re spending an evening at home binge-watching your favorite show or watching a movie with a group of friends, Netflix is your perfect companion. Netflix is one of the most popular OTT platforms globally, which has not only managed to attract a large number of new subscribers but has also kept the existing ones hooked.
Have you ever wondered how Netflix has become such a big name in the entertainment industry? No doubt, high-quality content is the brand’s main attraction, but its marketing strategy has helped the platform reach where it stands today.
Let’s have a look at the top marketing lessons that every brand, regardless of the industry they belong to, can learn:
1. Original content is the key
Netflix has always been known to invest in original content, which helps them create a distinction for themselves and make their shows binge-worthy. The brand’s greatest strength and value proposition is the invariably high-quality content, which has enabled the platform to garner greater numbers of subscriptions year after year.
The lesson to be learned here is that your investment will reap the rewards if your content is new and unique.
2. Leveraging data to stand out
Data is the new oil. In current times, almost all industries use data to its best potential. But Netflix has been exceptionally effective in using the data gathered from its subscribers to predict consumer behavior and enhance user experience. The platform analyses your browsing pattern, genre(s) you like, etc., and uses these insights to suggest content accordingly. This approach has helped Netflix retain its customers for a longer duration.
How are you using data to direct marketing to drive customer engagement is the next takeaway from Netflix’s marketing approach.
3. A strong & honest brand voice
Social media works great for brands engaged in regular communication with their followers. Netflix has always maintained a conversational tone in all their social media posts and tweets. They don’t believe in playing safe. They have a knack for catching virality. By using humor, they’ve developed a strong connection with their followers and subtly increase brand loyalty.
The takeaway in this regard is to make your content viral and social media-friendly. Help your content to become a part of your target audience’s daily conversations. If you use humour in advertising, it can surely help you generate engagement, but it can be a risky tactic at the same time since it might be misunderstood by the reader. Netflix strives to use humour in such a way that their users can relate to it. It might be an unconventional strategy but is undoubtedly beneficial.
4. Building experience through standalone products
Netflix is not focused on promoting it as a platform but has been persistently working on standalone marketing tactics for each of its shows. To extend its shows’ experience, Netflix has often gone to the extent of creating standalone products. It has been exceptionally creative and has taken risks to market new content on the platform.
Content isn’t confined to an article or a video. Content marketing can get the conversation going and allow the audience to involve themselves in the show’s universe.
5. Excellent app interface
The interface or the medium that the app provides its subscribers has created a major difference. To find the right kind of show/movie on other platforms can be a cumbersome task, but Netflix sure makes it a cakewalk.
The app interface works well with both TV and mobile devices making it easier for subscribers to look for content. The easier it is for users to browse through the platform, the more time they will likely spend on it.
The unconventional marketing strategy and forward-thinking approach employed by Netflix are the primary reasons for its success. When it comes to quality, quantity and pertinent marketing strategies, Netflix has always outshone all of its competitors. All businesses should embrace change, produce fresh personalized content, and continuously engage with their customers.
Most importantly, they should keep a close eye on Netflix and observe what they’ve been upto.