Reading Time: 6 minutes We all know Starbucks as a hugely popular coffee chain. It makes billions of dollars in revenue from the thousands of stores it operates around the world. But what many people don’t know is that, back in 2007–2008,
Read MoreReading Time: 6 minutes We all know Starbucks as a hugely popular coffee chain. It makes billions of dollars in revenue from the thousands of stores it operates around the world. But what many people don’t know is that, back in 2007–2008,
Read MoreReading Time: 6 minutes What should our next social media post be?—A question that haunts all social media marketers. What if you could spare your team from this headache? With a proper and well-planned content calendar, this is indeed achievable. Millions of
Read MoreReading Time: 5 minutes Each one of us has come across interesting advertisements and marketing campaigns across media platforms, both online and offline. These marketing strategies aim at creating a distinguished experience for customers, beyond the traditional forms of making a “hard
Read MoreReading Time: 6 minutes When it comes to building brand image, brands have to go all out—especially when it comes to responding to their customers. In today’s fast-paced world, customers are used to getting responses to queries within a matter of minutes,
Read MoreReading Time: 6 minutes The social strategy describes the content a firm should focus on when producing promotional material for its goods and services. I believe it is essential to develop a robust social media strategy both online and offline that permits
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