Reading Time: 7 minutes We all have heard this often – “Data is the new oil.” In today’s business world, data has become the most crucial aspect. Data is everywhere and it is also a part of our daily lives and it
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Konnect Insights Blogs - Big data
Why Marketers Should Be Data Junkies?
Reading Time: 4 minutes If your consumers are demanding a personalized customer experience, data-driven marketing is the solution to it. It is the foundation of any advertising or marketing strategy. Take a look at how it can benefit your brand or business
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Big Data without the right processing is too much data to handle
Reading Time: 4 minutes Big Data refers to large volumes of data, complex and fast, that cannot be processed using traditional methods. Since the early 2000s, more companies began to store, access, and analyze data for improved business intelligence. The concept of
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