Reading Time: 6 minutes Customers are the king of the market; without their presence, a market can’t survive. Thus, it is essential to successfully leverage the customer’s buying cycle to rule the market. As a company, an efficacious understanding of the customer
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Reading Time: 7 minutes Brands are spending a lot on social media to drive positive customer experience, better ROI, and brand penetration. With this marketing transformation being introduced by social media platforms—Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest, and TikTok—businesses are compelled to
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