Reading Time: 4 minutes Social listening is a popular marketing buzzword that you hear a lot these days – and for a good reason. Consumer insights are at the heart of every successful marketing strategy. Thus, it is important to understand your
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Reading Time: 3 minutes End-of-season sale (EOSS) is every bargain shopper’s dream. Every year, retailers offer discounts on items associated with the past season to make room for the upcoming season’s stock. Unlike unplanned and unanticipated flash sales, these sales enable bargain
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Reading Time: 3 minutes Today’s consumer is extremely aware and astute and does not leave any opportunity to express their experience with any brand or product, whether good or bad, with people online or via word-of-mouth. Online reviews play a major role
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Reading Time: 3 minutes SEO techniques are used to make a website grow its organic traffic. 2020 was when most people launched their websites (if they didn’t have one) or revamped their existing ones to suit modern tech and digital requirements. As
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Reading Time: 8 minutes Social listening has been the key component of the marketing technology stack for quite some time now. The entire landscape of social listening has been evolving continuously with new tools, greater adoption and its growing applications across business
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