SEO techniques are used to make a website grow its organic traffic. 2020 was when most people launched their websites (if they didn’t have one) or revamped their existing ones to suit modern tech and digital requirements. As we delve into 2021, there’s a whole lot of techniques you can adopt to better your SEO game.
Some basic SEO strategies to adopt into your daily routine are things like the following:
- Keyword search
- Using the optimal title and meta tags
Generating optimized content
If you’ve covered the basics and are now looking for significant growth and more visibility, then it’s time to learn about the latest SEO trends that can help you enhance your digital performance this year.
Let’s take a look at the top 10 SEO strategies for 2021 & beyond.
1. Mirror your Competitor
One of the best ways to know what’s happening in your field or industry is by looking at what your competitors are doing. Locate the pages which are doing excellently for them and use this analysis to take your website to the next level:
- Analyze what’s not working for them as well, like content or keyword gaps or opportunities to improve your content.
- Use tools like SEMrush to understand their organic traffic and performance.
2. Keyword Gap Analysis
In terms of a content strategy, you will need to do the following:
- Create content
- Rework existing content optimally
When you create new content, do it purposefully by justifying the text, and keywords based on proper data analysis. Use the SEMrush keyword gap tool to understand missing and untapped keywords. Plug these into your existing or new content to have a better ranking amongst your competitors.
3. Backlink Strategy
Earning authority backlinks at scale remains one of the largest challenges that most SEOs face. One of the tactics you can use to earn proper editorially placed links is through a good PR strategy. Your aim should be to pitch out and promote a linkable content asset to a large outreach which can help you in the following:
- Gain access to referral traffic
- Have social engagement
- Increase your brand’s awareness
- Generate leads and sales
4. Better your CTR Strategy
Title tags and meta descriptions are the two key factors that enable you to optimize your click-through-rate or CTR. The idea is to understand what strategy will help you gain the highest CTRs. This process can either be tested over time, or you can use strategies like running a PPC campaign to generate quicker results.
5. ‘People Also Ask’ Function
In 2021, SERPs are not restricted only to the top ten links on Google’s first page. Many marketers are now also trying to take advantage of the ‘People also ask’ questions that show up and is a great opportunity to gain an edge over appearing prominently.
6. Take Advantage of Broken Backlinks
Building quality backlinks can take a lot of time – sometimes, you can find broken backlinks on your competitor’s sites. This is a great tactic that can be used to use tools to find broken backlinks, fill content that fits the link, and then try and repoint the piece towards your website to redirect traffic. You can use the SEMrush backlinks analytic tool to find links that point to 404 pages on competitor’s websites.
7. Showcase Domain Expertise
As a marketer, your aim should not just be to aim for expertise with certain keywords, but with an entire topic or theme. To stand a chance to be at the top of Google’s SERP list, ensure that you showcase domain expertise by demonstrating content. One way of doing this is by creating topic clusters.
This is the process of creating cluster content where you have a broad topic and, along with it, more in-depth pages of information that have specific topics under that umbrella.
8. Utilize Internal Links
If you have keywords ranked on the 2nd page of a search engine and need to boost it to the first page, add internal links that point to the pages that show up on the first search page. Since internal linking passes relevancy signals and PageRank, it is a lesser-known technique to help page 2 rankings jump to the first page.
9. Optimize Web Vitals
Core web vitals are being given a lot of importance in 2021, as they represent facets of user experience. These are metrics that help understand overall speed, responsiveness, and visual stability in web pages. Learn how to optimize them better for an improved user experience.
10. Convert Brand Mentions into Links
Since there is nothing out there that is no longer not linkable, focus all your efforts on converting your brand mentions into links. You can use SEMrush’s brand monitoring tool to set your domain up and see how many mentions of your brand exist online.
So, are you ready to dive into 2021 with a new and improved SEO mindset? Use a mix of these strategies to understand what works best for your online business, and get ready to optimize your digital presence!Tags: 2021 trends, backlink strategy, Digital Marketing, keyword strategy, Marketing strategy, marketing trends, SEO, SEO Strategy, SEO Trends, website strategy