Reading Time: 4 minutes Customer retention is a topic that has been studied for decades. The basic idea behind customer retention is to focus on the customers who are more likely to stay with the company and make sure that they are
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Konnect Insights Blogs - Marketing strategy
Real-Time Marketing Success Strategies
Reading Time: 6 minutes There’s no doubt that real-time marketing is one of the hottest trends in marketing today. Businesses across the globe, across various scales and sizes, are leveraging real-time marketing to increase their brand presence, attract customers, and grow their
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How Do We Drive Growth IN Niche Marketing?
Reading Time: 5 minutes Niche marketing is focused on a smaller, defined market within the expansive consumerism market. Broad marketing strategies are often preferable because they require less effort and capital. Niche markets can be based on interests, demographics, or other customer
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Relationship Marketing: What Is It And How Does It Benefit Brands?
Reading Time: 7 minutes Relationship marketing is a subset of Customer Relationship Management (CRM) that focuses on long-term customer engagement and client loyalty rather than short-term goals such as customer acquisition and individual sales. The purpose of relationship marketing (or customer relationship
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Everything You Need to Know About the Internet of Things Marketing
Reading Time: 6 minutes Introduction The marketing landscape has become more integrated and inclusive in the past few decades. While businesses haven’t let go of traditional marketing methods, they have embraced newer marketing avenues and opportunities to acquire them faster. Marketers are
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