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Konnect Insights Blogs - Netflix

Social Listening for Media and Entertainment: Case Studies, Benefits, and more.

March 11, 2022 by admin

Reading Time: 6 minutes We have all heard the age-old adage—“They are doing it for the TRP”—but it is true. The target audience—their conversations, views, and ratings—drive the media and entertainment market. So, it is only natural that these players regularly tune

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KOnnect Insights AI Marketing Analytics Blog

HOW AI IS REINVENTING MARKETING?

August 19, 2020 by Sameer Narkar

Reading Time: 6 minutes It is every marketer’s wishful thinking to be able to understand the exact needs of every prospect and position offerings accordingly. With literally an explosion in the amount of consumer data that is being generated every second, deep

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