Reading Time: 3 minutes Today’s consumer is extremely aware and astute and does not leave any opportunity to express their experience with any brand or product, whether good or bad, with people online or via word-of-mouth. Online reviews play a major role
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Reading Time: 4 minutes There are numerous online tools and methods that help companies keep a tab on their competitors. Competitive analysis helps to understand the approach of the competition and even learn from them. However, it is not always essential to
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Reading Time: 3 minutes The importance of social networks is growing continually and over the last decade, social media channels have since established themselves as important marketing channels for brands and businesses. The online reputation of a brand is no longer dependent
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