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Konnect Insights Blogs - Research

Market Research: Why Do Brands Need It?

Why Do Brands Need Market Research?

July 6, 2022 by admin

Reading Time: 7 minutes Market research is the process of systematically collecting, analyzing, and interpreting data about your customers and your products. Market research is essential in achieving your business goals. It helps to identify your customers and the marketplace. Market research

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HOW TO FLOURISH YOUR B2B MARKETING?

June 22, 2020 by admin

Reading Time: 3 minutes When it comes to B2B marketing, the multiple avenues available can make the task quite overwhelming. Whatever the approach, a B2B marketing strategy has to be both persuasive and compelling. The marketing effort has to survive often the

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