Reading Time: 5 minutes Niche marketing is focused on a smaller, defined market within the expansive consumerism market. Broad marketing strategies are often preferable because they require less effort and capital. Niche markets can be based on interests, demographics, or other customer
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Reading Time: 7 minutes Relationship marketing is a subset of Customer Relationship Management (CRM) that focuses on long-term customer engagement and client loyalty rather than short-term goals such as customer acquisition and individual sales. The purpose of relationship marketing (or customer relationship
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Reading Time: 4 minutes When was the last time you, as a customer, had a great experience? Now, can you remember the last time you had a poor customer experience? How did both occasions feel? The year 2020 saw a massive transformation
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Reading Time: 5 minutes The Return on Investment (ROI) seems to be a rather financial acronym. However, in a wider scope, ROI can be used to know the return on any investment you make. As the world is moving online, social media
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