Reading Time: 7 minutes A successful brand is one that resonates with its customers. Branding is such a complex network of different elements that it’s easy to get lost — but there is one thing that will always stand above the rest:
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Konnect Insights Blogs - reviews
ONLINE REVIEWS: HOW IMPORTANT ARE THEY AND HOW TO LEVERAGE THEM?
Reading Time: 3 minutes Today’s consumer is extremely aware and astute and does not leave any opportunity to express their experience with any brand or product, whether good or bad, with people online or via word-of-mouth. Online reviews play a major role
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