Reading Time: 6 minutes What is required in a crisis is transparent, to-the-point, concise, and timely communication. Organizations need to set realistic expectations for communication, and then communicate as early, and as often, as possible. Of course, the idea is not to
Read More
Reading Time: 4 minutes Marketing has always believed that the best marketing technique is getting the audience to talk about your brand or product, called the word of mouth publicity. Many businesses focus primarily on creating a customer-centric brand to cater to
Read More
Reading Time: 3 minutes With the COVID-19 pandemic doing its rounds, mobile advertising is one of the best ways to bring your brand to light. As per a recent study by Quoracreative, 62% of users access the internet with their smartphones, scrolling
Read More
Reading Time: 4 minutes In this age of incessant information and push notifications, digital well being is more than just a trending hashtag. It is a way of achieving a perfect balance between our physical and digital life by controlling our daily
Read More
Reading Time: 4 minutes There has been an ongoing tussle between paid ads and organic marketing on Facebook to establish supremacy. Before we dive into battle mode, let us try to understand the two contenders. Organic Marketing Organic marketing is all about
Read More