With the COVID-19 pandemic doing its rounds, mobile advertising is one of the best ways to bring your brand to light. As per a recent study by Quoracreative, 62% of users access the internet with their smartphones, scrolling through websites and social media platforms, and engaging with creative content & campaigns. Clearly, there is a lot of scope for mobile advertising, which can be the cornerstone of your digital marketing efforts and strategies.
Social media platforms can help you unlock the potential of mobile advertising. Following social channels can help you achieve your digital goals.
LinkedIn: Leverage this platform via sponsored in-mail ads, text ads, display ads, and dynamic ads.
Twitter: The most volatile of all, you can leverage Twitter for your mobile advertising with the help of trends, tweets, and promoted accounts.
Snapchat: Make use of sponsored and on-demand geo-filters and snap ads on Snapchat to achieve your advertising goals.
Instagram and Facebook: You can use these platforms to promote your business visually. Use the means of carousel ads, images, interstitial ads, promoted profiles, and videos.
(Mobile advertising spending worldwide from 2007 to 2022)
Brands that marry these platforms effectively are rightly on the path to success. For instance, a famous food channel, Buzzfeed Tasty, is known for its simple and viral videos that not only make cooking fun but a more colorful and fun experience. Buzzfeed Tasty was able to capture the pulse of the millennial generation and today has a devoted following of 37.8 million.
While the Buzzfeed Tasty campaigns and content is spot on, Instagram pushed the project through with its visual platform and empowering brands to create stories where a picture is worth 1000 words.
How to create digital success via mobile marketing?
Keep it Simple
While many believe that creating flowery content can help improve the niche, the opposite is true. Your audience might be on the go and will only skim through the content. Make your content and layout easily digestible, which will not eat away at your customer’s time. Keep your message clear and straightforward while using creative techniques to grab eyeballs.
Focus on the Emotional Connect
Platforms like Instagram are great when you want to connect with your audience at the emotional level. Visual content like images and videos help bring in more connectivity than long paragraphs. You can do this by sharing real-time stories, focusing on positive emotions, and creatively blending in the brand messaging to influence your customers emotionally. The Journal of Business Research encourages marketers to be creative and bring in positive emotions to drive customer engagement.
Go For Curated Content
Relevance and uniqueness are significant for your content to stay on top of the game. Marketers rely on curated content to avoid being monotonous and repetitive and also provide the brand with its own unique voice.
By going for curated content, you are not only building your brand but also expanding your network by connecting with relevant influencers- cementing your status as the industry expert. You can do this by reposting relevant content from similar profiles and promote your content along with it. However, make sure you give due credits to the original content creator.
Location, Location, Location!
The mobile audience is well, mobile. This offers marketers a chance to focus on geo-ads where you can create your brand presence based on the location of your target audience. For example, if a customer is looking for winter jackets in July, chances are that they might be planning a vacation to a cold terrain. This is the opportunity to dive into contextual advertising that is customized for the customer and also saves a pretty penny in sending relevant ads.
With rising consumers and smartphone users, mobile advertising is unlikely to lose its relevance in the coming future. The key is to stay updated with consumer psychology, social media trends, and customer engagement that will help marketers tap into the demand and stay on top of their game. Especially now when everyone has a smartphone, there’s a guaranteed hope for expanding your audience.Tags: Digital Marketing, Digital marketing strategy, Instagram, Mobile marketing, Social Media