While more and more brands have started embracing social media, it does not necessarily mean they are social. Thinking of social media as yet another marketing communication channel is playing down its immense potential. A couple of basic things about social media brands should understand are – It’s an engagement medium that’s not just meant for
If you’ve observed social media as closely as we have, this question might have crossed your mind. In its early days there was a lot of excitement about this brilliant new medium. Everybody with a decent internet connection was signing up on social media networks like Hi5, Orkut, Facebook, Bebo, MySpace or Friendster. Back then,
Dare I say it, but without brand personality, your brand is a headless chicken that’s running around in circles. Adding a layer of personality on top of all the values your brand represents, helps you to connect with your audience better. Brand personality is the delivery vehicle for your marketing communications. Brand personality is the delivery vehicle for
Businesses have not seen a more awesome medium than social media for reaching out to their audience since the dawn of modern commerce. It provides a more targeted, fun, engaging and economical way of promoting brands than any of the traditional approaches. While some are concerned with their ability to handle a huge volume of conversations directed
There is no such thing as a free lunch. Every part of a business needs to prove their worth by demonstrating the value they add to it. The marketing department is frequently at odds with the rest of the organization as it’s considered a cost center. Brand managers in particular are answerable to senior management.