Month: October 2015

Things That Make Brands Appear Anti-Social

While more and more brands have started embracing social media, it does not necessarily mean they are social. Thinking of social media as yet another marketing communication channel is playing down its immense potential. A couple of basic things about social media brands should understand are – It’s an engagement medium that’s not just meant for […]

October 29, 2015

Have We Reached Peak Social Media?

If you’ve observed social media as closely as we have, this question might have crossed your mind. In its early days there was a lot of excitement about this brilliant new medium. Everybody with a decent internet connection was signing up on social media networks like Hi5, Orkut, Facebook, Bebo, MySpace or Friendster. Back then, […]

October 28, 2015

Develop The Right Brand Personality Or Perish

Dare I say it, but without brand personality, your brand is a headless chicken that’s running around in circles. Adding a layer of personality on top of all the values your brand represents, helps you to connect with your audience better.  Brand personality is the delivery vehicle for your marketing communications. Brand personality is the delivery vehicle for […]

October 26, 2015

Social Media Shy Brands Are Doing Themselves A Disservice

Businesses have not seen a more awesome medium than social media for reaching out to their audience since the dawn of modern commerce. It provides a more targeted, fun, engaging and economical way of promoting brands than any of the traditional approaches.   While some are concerned with their ability to handle a huge volume of conversations directed […]

October 21, 2015

6 Ways To Validate Success On Social Media

There is no such thing as a free lunch. Every part of a business needs to prove their worth by demonstrating the value they add to it. The marketing department is frequently at odds with the rest of the organization as it’s considered a cost center. Brand managers in particular are answerable to senior management. […]

October 20, 2015

Data Driven Marketers Are The New Gold

These days there is no dearth of data that marketers can lay their hands on. Data about diverse brands is generated every day both within and outside the organization. Utilizing this data to give direction to future initiatives is the new way of doing things. Data leaves little room for ambiguity and sets decision making […]

October 15, 2015

Social media as a customer service tool comes of age

Unless you’ve been living under a rock, you know that social media has become inseparable from our daily lives. Each of us prefer to spend time on anywhere between 2 or 3 social platforms. We use social networks for staying updated and keeping others updated about ourselves or things that matter to us. Our social […]

October 5, 2015