Konnect Insights
  • Features
    • Listening
    • Social CRM
    • Analytics
    • Publishing
    • Command Centre
    • Dashboards and BI Tools
    • QR code
    • Survey
  • Learn
    • Blogs
    • Case Studies
    • Whitepapers
    • Careers
    • Tutorials
    • Partner with Konnect
  • Plans
  • Migrate
                      Login Start free trial

Things That Make Brands Appear Anti-Social

October 29, 2015 by admin

While more and more brands have started embracing social media, it does not necessarily mean they are social. Thinking of social media as yet another marketing communication channel is playing down its immense potential. A couple of basic things about social media brands should understand are –

  • It’s an engagement medium that’s not just meant for publishing marketing messages
  • It can be harnessed for gathering brand intelligence

Brands unable to grasp these two things are yet to realize that social media is a two way communication medium. It’s a virtual habitat where it’s imperative for brands to engage with the audience in order for them to thrive. Allow me to highlight some of the common mistakes –

Being too selective in their choice of social networks

Brands new to social media tend to make this mistake. While it may sound logical to keep a steady focus on one network, social media users are accustomed to variety. Most of them have presence on more than one social media network. It therefore make little sense for brands to be conservative in their choice of networks.

Although a brand may decide to focus on just one network, brand conversations tend to happen on multiple social media networks. So if a brand chooses Facebook over all other networks to promote itself, it’s quite likely that some users may talk about it on Twitter too. Such users might want their queries answered on Twitter because that’s where they tend to be more active. This may very well be a lost engagement opportunity.

Not being consistent

Some of the most common ways in which brands behave inconsistently are –

Being irregular in posting updates

Unless your brand’s goal is to come across as erratic (it may work for certain brands), it’s advisable to keep posting new engaging updates every day of the week. That’s how you get your audience hooked and eager to engage with you.

Being selective in responding to conversations

You don’t want to come across as partial to anybody on social media. Every unique conversation is worthy of a response. Nothing screams ‘ANTI-SOCIAL’ like a brand who doesn’t bother to respond. A lot of times this happens because brands simply fail to discover conversations directed at them. The best way to ensure that no conversation is lost is to use a social media listening tool that’s equipped with Social CRM (video). This will help the social media response team to manage responses and track progress on each one of them.

Not having a benchmark time for responding

No social media user has got the time to wait an entire day for a brand to get back to it. Avid users expect quick replies to their queries especially when they have the tendency to escalate into complaints. Not doing so can end up badly as aggrieved users don’t hesitate to tarnish brand reputation. Social listening tools like Konnect Social gives brands the option to benchmark their response time.    

Hard selling

Hard selling on social media is one of the most cringe worthy things brands can do to themselves. Hard selling is too old school and does not work here. Users are more likely to mock and ridicule brands who hard sell. Avid social media users are exposed to plenty of entertaining content in the form of funny videos and memes that poke fun at clichéd selling techniques. The new approach of selling on social media is to be likable. The best way of doing that is to be honest, forthcoming and cool. The reason why likability works is because that way you become the potential customers ‘go-to’ brand. 

Have anything to add to this? Don't hesitate. 

 
 
Prev Post Next Post

Leave Your Comment

Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

  • 12 Companies With Great Social Listening Strategies
  • What Is the Importance of Social Listening in Social Media Success?
  • What is Digital Listening? An Ultimate Guide for Businesses and Brands
  • How Do You Develop A Social Listening Strategy?
  • 13 Tips To Improve Your Social Listening Strategy

Categories

  • Algorithm Update 2018
  • Artificial Intelligence
  • Automation
  • Bing
  • Blogs
  • Branding
  • Business intelligence
  • Classification
  • Competition Analysis
  • Content Marketing
  • Crisis Management
  • CRM
  • Customer Analytics
  • Customer engagement
  • Customer Experience
  • Data Analytics
  • Digital Marketing
  • E-commerce
  • E-mail Marketing
  • Facebook Marketing
  • Facebook Updates
  • Festive Marketing
  • Google
  • Google updates
  • Hashtag Marketing
  • industry research
  • Influencer Marketing
  • Instagram Marketing
  • Instagram Update
  • LinkedIn
  • LinkedIn Marketing
  • Marketing
  • Markteing Technology
  • Meme Marketing
  • Mobile Marketing
  • Moment Marketing
  • Monitoring competitors online
  • Online Reputation Management Tool
  • ORM
  • Pinterest
  • PPC Trends
  • Sentiment Analysis
  • SEO Trends
  • Snapchat
  • Social CRM Tool
  • Social Distancing
  • Social listening
  • Social Media
  • Social Media Analytics Tool
  • Social Media Listening Tool
  • Social Media Management
  • Social Media Marketing
  • Social Media Monitoring
  • Social Media Scheduler
  • Social Media Scheduling Tool
  • Social Media Tool
  • Social Media Trends
  • Social Selling
  • Top post
  • Twitter
  • Twitter Analytics
  • Twitter Insights
  • Uncategorized
  • Video Marketing
  • Video Ranking
  • Webinar
  • World Environment Day
  • Youtube
  • Youtube Updates

Tags

branding Content Marketing customer experience Customer Service Digital Marketing Marketing Marketing strategy Social Listening Social Media Social Media Marketing

About

  • Home
  • Blog
  • Tutorials
  • Careers

Features

  • Listening
  • Social CRM
  • Analytics
  • Publishing
  • Survey
  • QR Code
  • Dashboards

Know More

  • Plans
  • Command Centre
  • Case Studies
  • Whitepapers
  • Migrate
  • Developers

Get a Free Demo now

Request a Demo

Reach out to us






Never miss a conversation
More Reviews

Visit Capterra

Copyright © 2021, Prudence Analytics and Software Solutions Pvt. Ltd
  • Terms and Conditions
  • Privacy Policy
  • Cookie Policy
Book a Demo

    [recaptcha]