Social customer relationship management is a new and dynamic strategy to connect with customers. Dynamically connecting with customers on social media platforms merges service, support, PR, marketing and sales into a single dynamic entity. For 30 years customer relationship management (CRM) has acted as a backbone of business in connecting with their customers. Today, in
Is Your Content Making Your Audience Sleep? What are you writing today? Is it better than what you wrote the last time? If not, who is going to read it anyway? There are millions of blogs published each day, so why do you think that a person would spend his precious time on your
Are ads more effective than organic Advertising is an effective way of promoting an organization. There are dozens of companies competing with each other and proving their worth to increase their brand awareness, website traffic, and sales. And what could be a better way than advertising? Through advertising, people get to know about different companies thriving in the market
Marked by the inclusion of masks in casual wear and an uneasy demand of hand sanitizer, the Covid-19 outbreak has us by our collar while we try to stay safe. Keeping the memes aside the situation is serious, if not devastating. As a precautionary measure, people are advised to avoid gatherings, wash hands, cover their
Over time, marketing has changed a lot of faces owing to the plethora of channels that are available to reach the target audience. Gone are the days when companies paid for hoardings, newspaper ads, or TV ads. Well, they are not obsolete yet, but the digital landscape has changed the way people consume information about
Today’s marketers are gifted that they can use ample tools to reach more audiences globally. Technological improvements like artificial intelligence and machine learning have provided many intelligent tools. These tools are available online for every digital marketing activity like online advertising, content creation, social media marketing, SEO/SEM and email advertising. In simple words, these tools
One of the high return marketing strategies that earn 50 folds of return on investment is email marketing. Although email marketing comes with a challenge of permission-based marketing, it is the most fruitful way of involving more users. In this technology-driven world, there are 290 billion emails sent out in a day! It is a