Over time, marketing has changed a lot of faces owing to the plethora of channels that are available to reach the target audience. Gone are the days when companies paid for hoardings, newspaper ads, or TV ads. Well, they are not obsolete yet, but the digital landscape has changed the way people consume information about various brands.
With the increasing use of smartphones and ease of internet access, brands are proactively projecting themselves across several social media platforms. But while the competition is on an all-time rise, wouldn’t it be wise to analyze which channel is bringing in more customers, thereby driving conversions and sales?
The below statistics are eye-opening;
- 84% of people have made purchasing decisions after watching the brand’s video
- 88% of marketers have analyzed that video content has led to increased ROI
- Six people out of 10 prefer to watch online videos over TV
Every day, there’s one billion hours of content viewed on YouTube
As humans, we tend to prefer visual content over reading. Video content will keep on to be people’s favorite way of consuming information, and it’s here to say for a long time.
By now, you already know the potential of video marketing. Let’s tell you which medium is working wonders to serve video content among the audience that is ready to swallow it – none other than YouTube!
With over two Billion active users worldwide, YouTube is the social media platform that is widely used by billions each day either for entertainment or to get information. Be it explainer videos, cat videos, cooking videos, or guitar learning videos, you will find it on YouTube.
And let’s get your eye wider again now; 90% of people have come to know about brands on YouTube. Placing videos on the landing pages of websites has led to increased conversion rates. With massive amounts of daily traffic, YouTube has lower bounce rates than Twitter and Facebook.
There are several reasons at play;
Ease of accessibility:
YouTube content is available in 80 different languages, thereby making it a platform that is accessible by 95% of internet users. The language content depends on the language settings of users and not on the location. Due to this, it is easily available across the globe.
This said, as a marketer, you can utilize the potential of reaching out to the global audience in 80 different languages. To optimize your YouTube content and make it inclusive, you can give video subtitles, captions, descriptions, and titles in these languages. Catering to your users this way shows that you pay attention to their needs, and this, in turn, helps improve your subscriptions.
Ease of portraying products and getting feedback:
Videos make it simple to consume information; no matter, however, complex it is. 62% of businesses use YouTube to reach out to customers through introductory videos or explainer videos, which are highly seen and found to be useful.
Showcasing your brand through YouTube not only enhances brand visibility but also leads to interactions with customers. You can get useful insights on your products from the comments in your videos. This helps in knowing the pain points of your customers, thereby updating corresponding changes in the next product cycle.
One-Third of the mobile traffic is through YouTube
A majority out there use smartphones for surfing the internet. 70% of YouTube viewers use mobile devices to access and see videos. Due to the ease of sharing videos through mobile applications, people prefer phones over desktops.
Even out of the total traffic on the internet, YouTube accounts for generating around 37% of traffic. This is an unbelievable space to put your brand in front of a ready-to-consume audience. Crafting creative videos that add value to the experience of the viewers is the key to master the YouTube conversion Game!
Higher conversion rate
Analysis has shown that 71% of those who viewed product explainer videos are bound to buy the product after a few days. As a marketer, you already know how substantial this number is and the ROI for the same.
Utilizing the video marketing landscape by taking your brand on YouTube will guarantee that your marketing campaigns and efforts are in the right direction. By creating video content consistently, you are not only improving your brand identity but are also staying in front of your target audience through sensible content.
There are 50 million creators on YouTube, and the competition is here to stay for a long time. But with consistency, creativity, and conducive content, you can climb up the ladder and get your conversion rates, and sales number higher. With the right strategies, tools, and the right channel, you can rest assured to get strong ROIs for your efforts.