Meme marketing has emerged as one of the most potent forms of social media marketing strategies. While in-your-face advertisements are often ignored, it’s tough to scroll by something hilarious on social media feeds. We all love to share a laugh with friends, and well-made memes with their quirky humor, perfect for sharing. The brand story,
What is required in a crisis is transparent, to-the-point, concise, and timely communication. Organizations need to set realistic expectations for communication, and then communicate as early, and as often, as possible. Of course, the idea is not to alarm people, but to speak to the magnitude of the situation and ward off confusions or concerns,
Life, as we know, came to a screeching halt due to the COVID-19 induced pandemic. With people cooped up inside their homes, nations looking at slowing economic growth and businesses driving down their costs, marketers are looking at a completely new landscape. Strategic Intelligence Resource MAGNA, in their report, found that many industries are likely to
It is every marketer’s wishful thinking to be able to understand the exact needs of every prospect and position offerings accordingly. With literally an explosion in the amount of consumer data that is being generated every second, deep insights can be derived into individual consumer behavior. Deep Learning, which is a subset of machine learning,
We have all been there! The team works relentlessly on the content of an email that has to be marketed, every detail is intricately placed, sentences are polished time and again. You hit the ‘send’ button and take a sigh of relief. However, when you look at the email stats, all you see is a