Reading Time: 4 minutes If you are working with or in a PR team, you know exactly how important and nerve-racking it is to maintain a positive brand reputation. And with the rise of social media, one single comment can bring down
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July, 2021 - Konnect Insights - Social Listening and Analytics Tools | Blogs
5 metrics you need to track to understand your brand’s influence.
Reading Time: 4 minutes Tracking and monitoring your brand influence is a fundamental part of your digital marketing strategy. A brand’s influence is determined by the effort you put in to expand your brand presence and refine your brand identity. So how
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How social listening can help you craft a content strategy?
Reading Time: 4 minutes Today’s consumers are extremely aware and astute. They don’t miss out on any opportunity to share their experience of a brand, whether good or bad, with other people online or via word-of-mouth. Social media plays a major role
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How to define your brand’s influence?
Reading Time: 4 minutes As part of our commitment to top brands using our tools for online reputation management, we’re going to explore factors that influence brand influence. Brand influence is important to increasing a brand’s market value, and here’s how you
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How Can Social Listening Help in Industry Research?
Reading Time: 4 minutes Market research is fundamental to starting a new business, expanding into another market, diversifying the service offerings, brand building, and marketing, as well as online reputation management. As a brand looking to expand its presence or manage its
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