Reading Time: 3 minutes While more and more brands have started embracing social media, it does not necessarily mean they are social. Thinking of social media as yet another marketing communication channel is playing down its immense potential. A couple of basic things
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Reading Time: 2 minutes If you’ve observed social media as closely as we have, this question might have crossed your mind. In its early days there was a lot of excitement about this brilliant new medium. Everybody with a decent internet connection
Read MoreReading Time: 3 minutes Dare I say it, but without brand personality, your brand is a headless chicken that’s running around in circles. Adding a layer of personality on top of all the values your brand represents, helps you to connect with your audience better.
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Reading Time: 3 minutes Businesses have not seen a more awesome medium than social media for reaching out to their audience since the dawn of modern commerce. It provides a more targeted, fun, engaging and economical way of promoting brands than any of the traditional
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Reading Time: 4 minutes There is no such thing as a free lunch. Every part of a business needs to prove their worth by demonstrating the value they add to it. The marketing department is frequently at odds with the rest of
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