Reading Time: 5 minutes Organize yourself to become a future-ready brand post-pandemic. The goal should be to find out, “Who you are?” as a brand, “How do you operate?”, and “How will you grow?”. As we all know change is the only
Read MoreReading Time: 5 minutes Organize yourself to become a future-ready brand post-pandemic. The goal should be to find out, “Who you are?” as a brand, “How do you operate?”, and “How will you grow?”. As we all know change is the only
Read MoreReading Time: 5 minutes Crisis management refers to developing scenarios that assist organizations in saving their reputation and brand value in a negative situation. The survey conducted by CS&A International and PR NEWS showed that only 62% of the organizations have a
Read MoreReading Time: 4 minutes Many brands may experience a crisis at some point in their journey. Something as simple as a negative review, a failed advertisement, product issues, or an accidental post by an employee could tarnish your brand reputation. In the
Read MoreReading Time: 4 minutes The Internet and social media platforms were in their infancy in 2008. Hardly anyone could have envisioned the future of the internet at that time. With the emergence of the internet, technology, and social media platforms, consumers have
Read MoreReading Time: 6 minutes What is required in a crisis is transparent, to-the-point, concise, and timely communication. Organizations need to set realistic expectations for communication, and then communicate as early, and as often, as possible. Of course, the idea is not to
Read More