Reading Time: 4 minutes If your consumers are demanding a personalized customer experience, data-driven marketing is the solution to it. It is the foundation of any advertising or marketing strategy. Take a look at how it can benefit your brand or business
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Reading Time: 4 minutes Business Intelligence (BI) seems like a modern definition. But In fact, the term has been used way before. It’s a combination of data mining, infrastructure, business analytics, best practices, and tools to help businesses make more informed decisions
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Reading Time: 4 minutes Big Data refers to large volumes of data, complex and fast, that cannot be processed using traditional methods. Since the early 2000s, more companies began to store, access, and analyze data for improved business intelligence. The concept of
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Reading Time: 3 minutes What’s that one trait or characteristic common in successful businesses, entrepreneurs, sportspersons, artists, and even social and political leaders? The answer—Innovation. The world is changing at a breathtaking pace and continuous and qualitative innovation is key to staying
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