Reading Time: 5 minutes The highly advertised running shoe that cost you a little fortune and promised to last many summers just got ripped in the side within the third month. You immediately tweet the company, asking for an explanation. No response;
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Reading Time: 4 minutes Today’s consumers are extremely aware and astute. They don’t miss out on any opportunity to share their experience of a brand, whether good or bad, with other people online or via word-of-mouth. Social media plays a major role
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Reading Time: 4 minutes Listening is an essential skill required in every business. Marketers and business owners need to listen to their customers’ needs. Consumer insights are at the heart of a successful content strategy, and the most effective way to gain
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Reading Time: 5 minutes 2020 has been quite a whirlwind of a year; more so, in a positive way for all those who shifted their business online. Using digital means to undertake marketing has brought about excellent results for those that have
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Reading Time: 5 minutes 2020 has been a rough year for everyone around the globe. We are fortunate to have survived this year. This gives us all the more reason to be excited about celebrating the last days of 2020 and welcoming
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