2020 has been a rough year for everyone around the globe. We are fortunate to have survived this year. This gives us all the more reason to be excited about celebrating the last days of 2020 and welcoming 2021 with an open heart. Though 2020 turned out to be entirely different than any one of us had anticipated, there’s still been multiple examples of creative and engaging advertising campaigns.
The future of offline retail remains unclear, which has led to increased confidence in the role of social media and influencer marketing. This brought to us some of the most innovative campaigns of all time. These campaigns bring back the warmth and wash out the negativity of the pandemic. We have gathered our favourite ones for you:
This Christmas, Give Something Only You Can Give – Coca-Cola
This 2.5 minutes campaign is full of warmth and conviviality. The video is all about a loving father’s challenging journey to the North Pole to give his daughter’s letter to Santa Claus. After travelling through harsh conditions, he finally arrives.
However, it’s too late by then, and the father dejectedly hops on to a Coca Cola truck standing outside ready to drop him back home. Once he reaches home, Santa, who is driving the truck, hands him back the letter. Upon opening the note, the father realises the daughter’s wish was to bring him back home for Christmas, and he has made it back in time with Santa’s help.
Santa’s Gift for the NHS
The United Kingdom National Health Service’ latest Christmas campaign ‘The Gift’ depicts how even Santa is awestruck with the dedication and determination of the NHS staff and volunteers.
The commercial is created by Iris in partnership with some of the major brands such as Starbucks, Kindred, Marmite and Batiste. This is aimed at raising more funds for the NHS Charities Together Covid Appeal.
Tesco’s No Naughty List
Tesco, as a brand, always aims to reflect the mood of the country through its advertisements. This angle has never been more perceptive than during current times.
This cheeky advertisement shows a supermarket telling its customers that there is no naughty list this year so they should treat themselves. The Brits confess to having indulged in bad behaviour during the lockdown, but Tesco tells them that it has all been forgotten as 2020 has been a tough year for everyone. Through this No Naughty List campaign, Tesco encourages us to give ourselves a break and have all the treats we want this Christmas.
This relatively unknown Dutch pharmaceutical company had us in awe with their Christmas ad. Going by the Twitter numbers, DocMorris’ ad has racked up over 8 million views since it went live.
‘Take Care’ follows an old man, presumably grieving, who for a reason unknown to any of the viewers or his neighbours starts training with a heavy kettlebell. Refusing to let his old body bring him down, the viewers see the old man endeavour to keep his fitness regime going. The viewers are perplexed as to why the old man is training so devotedly. With the sweet revelation, the viewers are helplessly engaged in the old man’s story.
Kevin The Carrot – Aldi
Kevin The Carrot, created by the ad agency McCann for Aldi brings the popular character back when the folktale discloses a series of adventures and the mystery of whether Kevin will be able to make it back home for Christmas.
From Our Family to Yours – Disney
A heart-warming animated Christmas campaign ‘From Our Family to Yours’ is a story about a grandmother, granddaughter, and Christmas traditions. A vintage-inspired Mickey Mouse toy has been featured in the campaign which is also available for the viewers to buy at Disney stores. The proceeds from the sales will go to the children’s charity Make-A-Wish.
Ian Wright & Family — Portal from Facebook
Portal from Facebook launched a new brand holiday campaign with national football legend, Ian Wright. Each feature of the portal comes in handy to the Wrights, making them feel like they’re hanging out together. The Portal’s technology allows the family to focus on coming together during the holidays and keeping their family traditions alive.
Bring on the Future – H&M
H&M brings to us a humble, hopeful and heart-warming New Year’s poem featuring Grammy award-winning Jamaican rap artist Koffee. The poem is a wish that 2021 turns out to be much better than 2020.
WWE Body slams 2020 for the Holidays
WWE releases a special ‘Happy Holidays’ video every year on its YouTube channel. This year, which has been one of the worst years in most of our lives, they put one out a little early to celebrate the fact that it is coming to an end.
The video features the rough year 2020 in the form of a nasty looking monster confronting McIntyre inside the WWE ThunderDome. The superstars of WWE take turns on the beast, but 2020 keeps coming back for more. Until 2021 makes an entrance to finally put an end to the 2020 monster.
There’s a lot to learn from each of these campaigns mentioned above, so be sure to study them and let new ideas take over the world.