Konnect Insights Blogs - Uncategorized

Reading Time: 2 minutes For those of you who’ve heard the term ‘millennials’ for the first time, let me give you some easy and snappy clues. Some of you were born around that time, somewhere between early 1980s to early 2000s. Lately

Reading Time: 2 minutes Friday the 13th has claimed its latest victim in the form of British Airways’ Sachin Tendulkar debacle. It’s going to take a lot more than a strong cuppa for the airlines to realize what’s hit them. Sachin Tendulkar

Reading Time: 3 minutes While more and more brands have started embracing social media, it does not necessarily mean they are social. Thinking of social media as yet another marketing communication channel is playing down its immense potential. A couple of basic things

Reading Time: 2 minutes If you’ve observed social media as closely as we have, this question might have crossed your mind. In its early days there was a lot of excitement about this brilliant new medium. Everybody with a decent internet connection