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POST-COVID MARKETING: ARE YOU PREPARED?

October 1, 2020

Reading Time: 3 minutes In the early year 2020 when the World Health Organization declared COVID-19 as a global pandemic and many of the workforce packed their laptops to start working from home, little did they know that the year would bring

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SOCIAL MEDIA ETIQUETTE FOR BRANDS

September 21, 2020

Reading Time: 3 minutes Giving your seat up for an older person on the bus. Listening to music without earphones in the library. Using the magic words ‘please’ and ‘thank you’ while talking to a waiter at a restaurant. RSVPing for an

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JOURNEY OF INSTAGRAM IN 2020

September 18, 2020

Reading Time: 4 minutes Instagram always holds a bouquet of pleasant surprises. With the real world stuttering to a slow halt, the virtual world has the task of cheering up our lives. There is no place for monotony in this fast-paced world

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Sameer Konnect Insights blog digital marketing tools

5 TOOLS THAT YOU CANNOT AFFORD TO MISS AS A MARKETER

September 16, 2020

Reading Time: 9 minutes Relying on the right digital marketing tools means saving not only time but money as well; and not to mention, it helps maintain our sanity too. In this article, we will examine the 5 tools that you can’t

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Konnect Insights blog Facebook recommendation

THE KIND OF CONTENT FACEBOOK WON’T RECOMMEND!

September 8, 2020

Reading Time: 3 minutes ‘Pages You May Like,’ ‘People You May Know,’ or ‘Groups You Should Join’, such personalised recommendations facilitate better social media engagement on Facebook. While these customised recommendations help users discover things that they love can these recommendations also

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Konnect Insights blog webinar in marketing strategy

WHY SHOULD YOU CONSIDER WEBINAR IN YOUR MARKETING STRATEGY?

September 4, 2020

Reading Time: 3 minutes Social distancing being the new normal in the pandemic-stricken economy around the globe, businesses are finding innovative ways to connect with their audiences, today. From several marketing tools available, Webinar empowers marketers to invest in two-way real-time communication

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Konnect Insights blog - Social media drives festival, occasions, events

HOW SOCIAL MEDIA DRIVES FESTIVALS, SPECIAL OCCASIONS AND EVENTS!

September 1, 2020

Reading Time: 3 minutes India is famous as the land of festivals. Because of its rich cultural diversity, every culture has its distinct festival calendar that runs throughout the year. Ganesh Chaturthi, Holi, Diwali, Eid, Christmas, Onam, Durga Puja, Baisakhi…the list is

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Konnect Insights blog social media memes trending

IS SOCIAL MEDIA MEME TRENDING BECOMING TOO ABSURD?

August 28, 2020

Reading Time: 4 minutes Meme marketing has emerged as one of the most potent forms of social media marketing strategies. While in-your-face advertisements are often ignored, it’s tough to scroll by something hilarious on social media feeds. We all love to share

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Konnect Insights blog - Crisis Management through Social Listening

CRISIS MANAGEMENT THROUGH EFFECTIVE COMMUNICATION

August 27, 2020

Reading Time: 6 minutes What is required in a crisis is transparent, to-the-point, concise, and timely communication. Organizations need to set realistic expectations for communication, and then communicate as early, and as often, as possible. Of course, the idea is not to

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