Reading Time: 3 minutes With the COVID-19 pandemic doing its rounds, mobile advertising is one of the best ways to bring your brand to light. As per a recent study by Quoracreative, 62% of users access the internet with their smartphones, scrolling
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Reading Time: 4 minutes In this age of incessant information and push notifications, digital well being is more than just a trending hashtag. It is a way of achieving a perfect balance between our physical and digital life by controlling our daily
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Reading Time: 3 minutes When it comes to B2B marketing, the multiple avenues available can make the task quite overwhelming. Whatever the approach, a B2B marketing strategy has to be both persuasive and compelling. The marketing effort has to survive often the
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Reading Time: 3 minutes Catherine Fisher once said that walls have ears. The earlier generations referred to the physical aspect of it, but the modern age refers to the digital walls too. What a customer is doing online can give businesses a
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Reading Time: 4 minutes What are the major keywords which drive advertising sentiments on Instagram? Cutting across all ages, it’s Instant Inspiration. The ability to inspire awe through breathtaking pictures drives traffic of 500 million users on this social media platform. You
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Reading Time: 4 minutes There has been an ongoing tussle between paid ads and organic marketing on Facebook to establish supremacy. Before we dive into battle mode, let us try to understand the two contenders. Organic Marketing Organic marketing is all about
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Reading Time: 3 minutes Marketing is filled with instances of bloopers and embarrassing mistakes that have often ended up in terrible failure. Let’s take Coca-Cola for example. After a magnanimous success in the 40s to 60s, they saw a decline in sales
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Reading Time: 3 minutes There are always those special guests in a party who love to talk on and on about the highs and lows in life, recent achievements and out of the world, unique experiences which they feel should be shared.
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Reading Time: 4 minutes LinkedIn has established itself as the leader for B2B content marketing. LinkedIn officially states that nearly 97% of B2B marketers use LinkedIn as their primary content marketing tool. This number is justified as nearly 50 million companies are
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