Reading Time: 4 minutes What is Social Selling, and why it matters more during the crises? If you are a marketer, it is probable that you have already come across the term ‘Social Selling,’ but are unaware of its meaning. We have
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Reading Time: 4 minutes Almost no marketing meeting can end without the unwelcomed discussion that usually starts with ‘How will this bring in ROI?’. Needless to say, it is not a great way to end an exciting and fruitful marketing discussion if
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Reading Time: 4 minutes We are living in the era of e-commerce and online transactions, where almost every product or service is purchased online. Designing the UI (User Interface) for better UX (User Experience) is one of the essential components of
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Reading Time: 3 minutes Where there is a brand or a business, the crisis will follow. It is inevitable. No matter how well equipped you are, a crisis lingers around looking for ways to get you, and badly enough to wipe out
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Reading Time: 3 minutes Practice social distancing, not customer distancing! Businesses across the world are following it up rigorously across all possible channels, to stay relevant during the corona inflicted lockdown. With major economies across the world forecast to go into a
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Reading Time: 3 minutes What is data-driven content? 81% of brands could go extinct because they don’t create relevant content and can’t offer personalized discounts, says a 2019 report published by the Havas group. It is surprising how data analytics has become
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Reading Time: 4 minutes Does the statement ‘reach your customers where they are’ right a bell? If yes, you are probably not averse to know that in the digital age, a successful brand is one that can reach customers on the platform
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Reading Time: 3 minutes World over, we are facing a tumulus situation and businesses of all sizes across geographies face a tough road ahead. With the increasing cost of customer acquisition and decreasing new-user growth, companies must rethink their marketing strategy and
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Reading Time: 4 minutes Social customer relationship management is a new and dynamic strategy to connect with customers. Dynamically connecting with customers on social media platforms merges service, support, PR, marketing and sales into a single dynamic entity. For 30 years customer
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