Reading Time: 4 minutes INTRODUCTION Statistics are of critical importance for any organization as it highlights their performance under specific internal and external variables. Some of the variables include: Price Economic Scenario Taxation structure Demand Internal Policies Over a period of time,
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Reading Time: 3 minutes What’s that one trait or characteristic common in successful businesses, entrepreneurs, sportspersons, artists, and even social and political leaders? The answer—Innovation. The world is changing at a breathtaking pace and continuous and qualitative innovation is key to staying
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Reading Time: 4 minutes Twitter’s audience is leaned-in, powerful, and energetic with an assortment of interests. So having the option to target crowds dependent on various parameters — interests, socioeconomics, working framework, brands they follow, and an assortment of different factors —
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Reading Time: 3 minutes Earlier, marketers complained that there was never any data to back up their targeting efforts. They either approached the process ad hoc or used surveys (market research) to collect data from the market in an effort to make
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Reading Time: 2 minutes Google My Business (GMB) is an online tool that allows businesses to mark their presence in search engines and other apps like maps. When businesses are effortless to be discovered online, it lets customers locate them without much ado. Being a free
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Reading Time: 4 minutes The ever-so-sweet dose of social media- one can just never get enough of it!! From sharing special moments via photographs (Given that those tons of filters are great motivator too!) to weaving thoughts and posting them on your
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Reading Time: 4 minutes Apparently, there is a joke among computer hardware manufacturers that, by the time a computer ships out of the warehouse for distribution and delivery, it becomes obsolete. The point is, technology is changing so fast these days that
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Reading Time: 2 minutes The business landscape becomes hypercompetitive after every fiscal quarter, compelling companies and enterprises in being fiercer with newer marketing strategies. To nurture their customer relations and build stronger, larger customer bases, every modern-day business considers enhancing their marketing
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Reading Time: 3 minutes In his best-selling book ‘Business @ the Speed of Thought: Succeeding in the Digital Economy’, Bill Gates had written, “Your most unhappy customers are your greatest source of learning.” With this statement, he inspired businesses all over the
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