Reading Time: 3 minutes The thriving online business sector is composed of hundreds of thousands of e-commerce businesses. It is led by brands such as Amazon and Alibaba globally and Amazon and Flipkart in India. Worldwide, retail e-commerce sales amounted to US$3.53
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Reading Time: 2 minutes Be it Google or be it Facebook, both these giants have been a big fan of changing their algorithm now and then to make their platforms better, smarter and faster. Google released a huge update to its algorithm
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Reading Time: 4 minutes Predicting the future is never easy when it comes to PPC. If you consider the last one year, the paid advertising industry has seen a lot of developments from Google (18 updates in the last quarter of 2019
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Reading Time: 4 minutes With Search Engine Optimization (SEO) being so dynamic, it has become a necessity for businesses to rethink their strategies in order to stay ahead of their competitors. As new updates keep coming in now and then, it becomes
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Reading Time: 4 minutes With every day passing by, there is something or the other that keeps on happening in the social media world, whether it is the introduction of new features or publishing tools or brand new forms of advertising. Social
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Reading Time: 2 minutes As a part of any content marketing strategy, the first thing to do while creating a content marketing plan is to have a content calendar ready in a spreadsheet format. The proposal would include content for all the
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Reading Time: 2 minutes Twitter highly boasts of 145 million daily active users (as of 27th Nov 2019) who interact with brands they follow on the platform in many important ways, whether it is retweeting your content to a broader audience to
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Reading Time: 2 minutes Many businesses today are using videos as a medium to generate leads and sales. Earlier brands used videos only to drive brand awareness, but now the tables have turned. First, ask yourself, is your brand concerned about lead
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Reading Time: 2 minutes Advertisers nowadays consider calculating ROI (return on investment) is one of the essential parameters of PPC marketing. On the other hand, many of the advertisers still manage their campaigns without targeting ROI goals. But there has been a
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