Reading Time: 4 minutes It’s no secret that video content is on the rise. By 2019, video content will be the driving factor behind 85% of search traffic. Major social networks have been adding live streaming functionalities to drive revenue and strengthen their hold on
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Reading Time: 3 minutes To understand the pricing of Social Media Monitoring tools we need to understand how it works. Most social media monitoring tools offer you pricing based on Mentions, Number of Topics (brands) that you want to track and the
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Reading Time: 3 minutes As we approach another holiday shopping season, marketers everywhere are gearing up for their annual social media marketing strategy. Given the growth and evolution of social media – and in particular, the accelerating role of social influencers in driving
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Reading Time: 3 minutes Instagram is one of the most popular social networks in use today. The official mobile apps for iOS and Android devices allow users to capture or upload photos and videos plus interact with all their followers and users they
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Reading Time: 4 minutes The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally,
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Reading Time: 4 minutes Brands today need to focus on the networks that are going to be most beneficial to them. Almost always, Facebook ends up at least in the top 3 networks to be on, and a look at any web
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Reading Time: 3 minutes Online reputation management is the process of tracking, monitoring and ultimately eliminating negative social media material about a brand to improve its name or standing. If done properly, social media reputation management builds a brand’s credibility to customers,
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Reading Time: 4 minutes While it may be difficult for brands to control every conversation across the whole web, with the right Social Intelligence tools and a Social Media Command Center, they can strategically interact with consumers and achieve business results. A
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Reading Time: 3 minutes Video is shifting and shaping the world of marketing more than ever in 2017. Video today is a vital part of any content strategy that wants to taste success. Research shows that 46% of consumers confirm they made
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