A social listening dashboard is a data visualization tool that simplifies business intelligence for brand marketers. Dashboards are great when you want to quickly see the status quo of your brand, competition & efficacy of ongoing social strategies.
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Brands and agencies in particular use a plethora of tools meant for various purposes like social media analytics, monitoring, response management, publishing and so on. Whatever tool one may go for, it will not do anything beyond the
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In 2014, global brands from industries as diverse as telecom, tourism, healthcare, real estate, retail and several others spent close to $1.7 billion according to Hypatia Research. At $689 million, retail sector was the single largest spender for
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Immensely popular ride sharing app UBER has been using a novel approach for driving engagement with its audience in cities across the world. Through its #UberPITCH initiative, it offers entrepreneurs a 15 minutes free ride with VCs from
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Social media has ushered in a cost effective mass communications channel. The great thing about social it is that it offers brands greater accountability than mass advertising mediums like radio, TV and newspapers. You can see exactly how many fans
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Go to our live Windows 10 tracker to see all the action in real time! Microsoft launched Windows 10 on July 29th and made it available for free to Windows 7 and Windows 8 users. The internet is showing
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Social media is now an indispensable part of every brand’s marketing strategy. Brands of all size and shape have latched on to it for its ability to increase brand awareness, loyalty and impact on sales. The ease with
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It has been predicted that advertisers will be spending $23.68 Billion on social media across the globe in 2015. Social media’s appeal for brands who want to reach out to customers is big. A lot of well-known B2C
Read MoreMyntra’s latest and unconventional move to go app only begs a question: Are the marketing wizards at Myntra on to something big? Shutting down the website in favor of a mobile e-commerce application may sound preposterous at first,
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